The study was conducted in Batik Small-Medium Enterprise (Batik SMEs) in Pilang Village of Sragen Regency. Pilang village is one of the producers of Batik, it considerably contributes to the Batik market in Solo region. The study was aimed at finding out the condition and the potential of development through management comprising financial, human resource, marketing, and production management. The Descriptive quantitative method was employed, the respondents were ten SMEs Batik entrepreneurs. The study found that SMEs relied on traditional and limited financial management methods. It was also found that their marketing aspect had not adopted a modern marketing and promotion strategy. Their production has run well, however they face hindrances in product innovation and design with local characteristics. Then, human resource management also faced obstacles in on time delivery, creativity, and payment system.
Program pengabdian dilakukan pada sentra UKM Batik di desa Pilang Kabupaten Sragen. Tujuan dari pengabdian ini adalah untuk pengembangan UKM dalam peningkatan pangsa pasar melalui aspek pemasaran online. UKM Batik desa Pilang memiliki masalah pada jumlah permintaan yang stagnan, padahal kapasitas produksi masih belum beroperasi dengan maksimal. Dari hasil diskusi antara tim pengabdian dan masyarakat dapat diindikasikan bahwa UKM masih belum memaksimalkan media promosi dan periklanan.Metode pengabdian yang dilakukan melalui pelatihan peningkatan pengetahuan dan praktik pemasaran multichanel dengan menggunakan sosial media. Luaran dari kegiatan pengabdian ini adalah: 1. Meningkatnya pemahaman dan kreatifitas UKM Batik dalam pemanfaatan sosial media sebagai media promosi, 2. UKM Batik mampu mengelola berbagai media promosi berbasis online.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.