The tourism industry is one of the biggest economic drivers contributing to the world's economic advancement. The growth of Muslim travelers is a new emerging segment within the travel sector that affects the global tourism industry. Given the inherent strengths to cater to the Muslim travellers, Malaysia took this opportunity to gain a greater share of this growing segment and increase the overall tourist arrivals. Since Malaysia is a Muslim majority country and pioneer for the Halal industry, the increasing demand for Islamic products and services has led the hoteliers in Malaysia to provide more Islamic friendly hotel services to fulfil the Muslim tourists’ needs. However, it seems there are limited studies focusing on Muslim-friendly hotels, whereby in the past, most studies were focused on conventional hotel industry catering for travellers of different faiths. This study is very vital to promote a new field of Muslim-friendly tourism under the sector of faith travel. Therefore, this paper aims to propose a general framework in conceptualising the Muslim-friendly hotel in Malaysia that can be guided by the Islamic principles and teaching. The proposed framework may provide an insight into Muslim-friendly hotels in Malaysia by exploring the concept and the elements that enact the industry. The library research method was conducted to gather relevant information and materials on the subject matters to meet the objective of this study. This paper provides a new dimension to the hotel industry, specifically to the hoteliers, marketeers, businesses and other related agencies, by encouraging them to develop suitable products and services to cater to the needs of Muslim travellers. The outcome of this paper adds to the body of knowledge and may lead to new studies on the implementation of the Muslim-friendly hotel concept, elements and implementation in Malaysia.

The performance of the Shariah compliant hotel has a strong relationship with the governance approach adopted by the hotel. On this occasion, poor governance practice may result in the mismanagement of the Shariah compliant hotel's operation where the Shariah compliant hotel does not comply with the Shariah requirements. Since a limited study focuses on the good governance practice for the shariah compliant hotel, this paper will investigate the essential elements of good governance for the Shariah compliant hotel. This study adopts a qualitative research methodology where the document analysis technique was used to collect the data and then analyzed using content analysis. The finding has shown that the governance practice of the Shariah compliant hotel is still at a minimum level where the Shariah compliant hotel focuses more on the halal certification requirement awarded to them. Thus, there is a need for the regulator to establish a proper policy on the best governance practice for the Shariah compliant hotel.

“Worldwide Smart Food Industry to 2027 — Integrated Applications Play A Key Role in the Smart Farming Ecosystem”, headline used by Research and Markets on the 3rd of May 2022, enlightens the readers about the analysis of the food ecosystem and the role of technologies in lowering costs, increasing revenues, and optimizing overall value throughout the ecosystem. International Crops Research Institute for the Semi-Arid Tropics (2020) reported that millets, sorghum, and grain legumes are incredibly nutrient-dense, climate-smart crops that give smallholder farmers the chance to make a decent livelihood. Future smart food (FSF) refers to neglected and underutilized species which are nutritionally rich, climate resilient, economically viable, and regionally adaptive (Li & Siddique, 2018). In the face of climate change and water scarcity, it is critical to equip the agriculture sector with climate-resilient approaches and crops that can withstand more stressful environments in order to maintain food production, meet increasing demand, combat nutrition and health issues, and construct a sustainable livelihood for farmers (Kane-Potaka & Kumar, 2019).