No abstract

No abstract

No abstract

Mobile banking allows consumers to operate their banking activities through their mobile device, tab, notepad, etc. Now a day's m-banking service is considered one of the easiest and convenient ways for any kind of financial transaction. More ever, in the Bangladesh popularity of m-banking service increased day by day. But very few research conducted user acceptance of m-banking service in Bangladesh, especially the impact of web side quality on customer acceptance preference. For that reason, we proposed the extended unified theory of acceptance and use of technology(UTAUT2) model with the website quality to examine the influences of m-banking services adoption in Bangladesh. In this study data have been collected by questionnaire survey and the respondents were the m-banking users.This paper analyzed by applying partial least squares (PLS) based on 115 samples to test the conceptual model propose. Again, to determine the path significant levelthe bootstrapping method used with 300 resamples.The study found that social influence; facilitating conditions were the most significant antecedents of behavior intention and usage behavior. However, the results also confirm that website quality has no significant influence of the adoption of the m-banking services and the findings of this paper helps Bangladeshi Governments and private banks take proper initiative to emphasis on this specific areas to motivate the Bangladeshi customers to adopt more m-banking services.

No abstract

The purpose of this paper is to study the effect of social media and social networks on maximizing and increasing the competitive value of micro, small, and medium enterprises (MSMEs). We review social media, social networks, and marketing literature that demonstrate the importance of social media and social networks in maximizing MSMEs competitive value through exploring the company-customer relationship, and the advantages and disadvantages that social media utilization brings. The findings suggest that micro, small and medium sized enterprises can reap benefits from executing an effective social media marketing strategy. These benefits encompass reducing overall marketing costs, improved customer service through social media, and achieving a competitive advantage. On the other hand, social networks have drawbacks that may affect MSMEs performance and decrease market share, such as time consumption and lack of feedback control. Therefore, MSMEs need to rethink about customer relationship management through building a conceptual and operational framework that provides both structure and flexibility. The study makes a contribution to the theoretical development through focusing on a neglected area of MSMEs research as well as a contribution to the relevance of social media in improving the competitive value of MSMEs. competitive value

No abstract

The prime drive of this paper is to examine the factors to define students’ intention to the acceptance of online classes in Bangladesh throughout COVID19 pandemic. The paper follows qualitative research for identifying research problems and quantitative research for collecting primary data. Data have been collected through questionnaire survey and analyzed by Structure Equation Modeling by Partial Least Squared (PLS). This study is grounded on Unified Theory of Acceptance and Use of Technology (UTAUT) model invented by Venkatesh, Morris, Davis, and Davis (2003) along with six additional variables that extended the model for this study. The results revealed that Performance Expectancy (PE), Social Influence (SI), Self-Management of Learning (SML), Technology Anxiety (TA) and Complexity (COM) have a substantial impact on Students’ Behavioral Intention (BI) towards the adoption of online classes. Alternatively, Effort Expectancy (EE), Facilitating Condition (FC), Perceived Cost (PC), Relative Advantage (RA), and Resistance to Change (RTC) were found insignificant relationship. This study is conducted in a certain period. The different outcomes could be found in another time frame. The result of this study will provide the idea about factors influencing adoption of online classes which may be referred for choosing future teaching-learning techniques in compare with face-to-face learning. Taking online classes may save time, energy, money of both students and teachers along with institutions which become important concern in near future.