Penelitian dilakukan bertujuan untuk menganalisis dan menjelaskan pengaruh secara parsial maupun secara simultan variabel Fasilitas Wisata (X1), Promosi (X2) dan Harga (X3) terhadap minat wisatawan berkunjung pada Wisata WEGO Lamongan. Penelitian ini menggunakan metode kuantitatif. Tenik pengambilan sampel mengunakan rumus slovin. Sampel yang digunakan pada penelitian ini berjumlah 100 responden. Analisis data data yang digunakan Uji Korelasi Berganda, Uji Koefisien Determinasi. Kesimpulan dalam penelitian ini adalah terdapat pengaruh secara parsial yang ditunjukan berdasarkan uji t yang menjelaskan bahwa variabel Fasilitas Wisata (X1), Promosi (X2) dan Harga (X3) berpengaruh secara segnifikan positif terhadap minat wisatawan berkunjung. Terdapat Variabel Fasilitas Wisata, Promosi dan Harga yang pengaruh secara simultan yang ditunjukan dengan nilai F hitung > F tabel berpengaruh secara segnifikan positif terhadap minat wisatwan berkunjung dan diketahui bahwa variabel Harga adalah variabel yang paling dominan berpengaruh terhadap Minat Wisatawan Berkunjung.Kata Kunci: fasilitas wisata; promosi; harga; minat wisatawan
Untuk memasuki lingkungan bisnis yang kompetitif diciptakan suatu metode pendekatan Balance Scorecard. Rumusan Masalah untuk mengetahui penerapan Balance Scorecard sebagai tolak ukur pengukuran kinerja pada Hotel Elresas Lamongan dan variabel apa yang berpengaruh paling dominan terhadap kinerja. Populasi dalam penelitian ini adalah pimpinan, karyawan, pelanggan dan data pada Hotel Elresas Lamongan. Sampel sebanyak 100 responden, teknik pengumpulan data dengan wawancara, observasi, dokumentasi, studi kepustakaan dan kuisioner. Metode analisis data dalam penelitian ini menggunakan Uji Validitas dan Uji Reliabilitas, Regresi Linier Berganda, Uji t dan Uji F. Hasil perhitungan Balance Scorecard yang meliputi perspektif pertumbuhan dan perkembangan, perspektif proses bisnis internal, perspektif pelanggan, dan perspektif keuangan menunjukan bahwa hasil penelitian di Hotel Elresas Lamongan adalah baik. Hasil persamaan Regresi Linier Berganda Y=8,025-0,244(X1)+0,530(X2) +0,258(X3)+0,282(X4). Variabel yang paling dominan adalah variabel Perspektif Proses Bisnis Internal dengan thitung tertinggi 9,588.
Customer satisfaction will be formed if it can meet the customer's basic expectations. Many factors influence customer satisfaction, including service quality and price. The problem that the answer to this research is looking for is the effect of partial, simultaneous and dominant independent variables (service quality and price) on customer satisfaction. Data analysis methods used are validity test, reliability test, classic assumption, multiple regression analysis, multiple correlation test, coefficient of determination, F test, t test. The results of multiple linear regression obtained an equation, (Y = 2.936 + 0.098 X1 + 0.246 X2). The t-test results obtained by t count variable service quality 5.434 price 3.704 greater than t table 1.660 between independent variables partially has a significant influence on customer satisfaction. The results obtained from the F test are: F count (75,966)> F table (3,09) means that variables simultaneously have a significant effect on customer satisfaction. From the regression calculation and t count value can be drawn that the most dominant influence on customer satisfaction is price. From the results of the analysis concluded that the independent variable (service quality and price) has a significant influence on customer satisfaction Cv. Cahaya Bonanza Abadi Lamongan.
Along with the development of technology and increasing competition, companies must be able to survive and continue to thrive. Companies must be able to maintain the trust of its customers. The Company would expect given product can make consumers believe in the
The purpose of this article is to provide a more meaningful view of CRM starting from the CRM definitions of several figures along with their orientation and the CRM strategic model framework so that later they can contribute to researchers and companies about CRM implementation and show that by managing customer relationships with both can increase the value of the organization/company. The method used is a literature study derived from previous books and articles that analyze the CRM model. There are 10 models in this article that are presented with comprehensive discussions and reviews that explore customer-centric, technology solutions to improve customer relationships, knowledge management systems, employee involvement in organizational performance.
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