Directorate General of Indonesians Higher Education recommended that universities graduates obtained standard core competencies. However, Universitas Jambi has not yet developed an instrument to measure students' core competencies. Due to the fact, one of aims this project is to develop students and graduates assessment rubric of soft skills, hard skills and competiveness (SHC). Qualitative content analysis on literature review, existing instrument and transcription of FGD was conducted to reduced indicators of SHC. Content validity was obtained through
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