Applying the Commitment‐Trust Theory, this study investigates how a U.S.‐based online retailer's choice to apply (or not to apply) General Data Protection Regulation (GDPR) data subject rights to consumers in the United States affect the retailer‐customer relationship. This study conducted an online survey through Amazon Mechanical Turk (MTurk) with a total of 659 respondents. The findings provide empirical evidence that consumers perceived higher trust and lower privacy concerns toward online retailers when a retailer voluntarily applied the GDPR consumer data rights to U.S. consumers, thereby increasing brand commitment. The post hoc analyzes also revealed that when a global retailer chose to apply the GDPR consumer data rights to U.S. customers, the respondents' comments exhibited positive emotions and indicated they would be more willing to give the retailer their future business. These results are particularly relevant to international marketers and brands that serve both European and U.S. consumers.
PurposeThis study seeks to assess international tourists' perception of safety while shopping in the USA, using Las Vegas as the study site. Over recent years, Las Vegas became an international destination for visitors from the Asia‐Pacific region to celebrate Chinese New Year. In February 2007, Las Vegas hosted the NBA All‐Star Game for the first time from February 16 to 18. The two major events occurred over the same weekend. When two cultures shared a single site, however, the combination presented an issue of safety concern.Design/methodology/approachData were collected using an intercept methodology over the three‐day period in a major shopping venue/casino from February 15 to 17, 2007.FindingsThe study finds that many of the tourists carried a large amount of cash on their person. As the week progressed, Asian visitors were less likely to feel their person and belongings were safe in the three major venues researched of restaurants, shopping centers, and amusement parks.Originality/valueFew papers have addressed the safety concerns of international tourists in the USA, specifically in Las Vegas. Findings of this study contribute to the safety and security management of various tourist venues.
Purpose
– This study aims to examine the patterns of cross-border consumption of Mexican tourist-shoppers to the USA. More specifically, integrating literature from two ends – retail studies on shopping motivations and tourism research viewing cross-border shopping as leisure activities, this study aims to investigate the motivations of Mexican travelers as cross-border shoppers.
Design/methodology/approach
– A survey instrument was developed incorporating a set of 30 shopping motivation questions. Data were collected using the intercept survey methodology from 92 Mexican visitors who shopped at a major outlet shopping center in Central Texas in 2007. The motivational items were subsequently factor analyzed for possible underlying dimensions.
Findings
– Motivations of cross-border shopping by Mexicans in Texas demonstrated a combination of two aspects, the utilitarian and pleasurable shopping experiences. The cross-border consumption and shopping by Mexican residents in Texas, therefore, were both functional and recreational.
Originality/value
– With a better understanding of the pattern and motivations of cross-border shopping, this study developed a model to capture the stimulating influence of the retail environment as well as a framework to illustrate the integrated role of shopping and tourism in the process of developing a “must visit” destination.
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