Purpose: Life insurance company provides insurance planners various education program to inspire service mind and to enhance its customer satisfaction. The purpose of this study is to analyze the effects of service quality of education on service commitment and to propose the implication for the effective service education.Methods: This study is intended to identify how service quality of education from the planners in life insurance affects service commitment. The research model is tested via a survey of 307 life insurance planners.Results: This study shows that tangibles, assurance, responsiveness, and empathy in the educational service quality significantly influence education satisfaction. It also positively affect customer orientation and service commitment, but it also shows that reliability in the educational service quality has very little effect on customer satisfaction.Conclusion: This study emphasizes the service quality of education on life insurance planner and also suggests practical plan to increase the service quality of education. This study has more focused on the direction in the service quality of education for making the close long-term relationship with customer.
This study introduces Action Research to present a service program through an interdisciplinary service design approach for promoting the residential stability of elderly people. We extracted design elements (1) “things to do” and (2) “community” and “strategies”, and then made a design framework. According to the framework, we developed a service design program, named “Small Daily Life: “Small Daily Life Tasks”, which provided opportunities to share the elderly people’s daily life via online videos “Small Meeting”, which helped develop a network of relationships outside the home by informing neighbors regarding elderly people’s know-how, and “Small Sharing”, which delivers the results of previous activities to those who need help in the community. Finally, we describe our reflective case study on the presented service program and examine the relationship between social infrastructure and design and their respective roles. This study will expand service design methodologies as presented research procedures, generalized frameworks, and conceptual models that can be referenced in multidisciplinary collaborations.
The present study examined the extent to which online communication skills led to the degree of intergenerational integration mediated through loneliness, focusing on whether such a mediating path would be moderated by age groups. Intergenerational integration is a concept that emphasizes acceptance and flexibility to recognize diversity based on each other’s values across multiple generations or groups of varying ages. The older group included 315 Koreans aged 65 or above, and the younger group included 322 Koreans aged 19 to 29. Both groups completed an online survey conducted from December 2021 through January 2022. The results showed loneliness significantly mediated the association between online communication skills and the degree of intergenerational integration among both older and young adults; the higher the level of online communication skills, the lower the level of loneliness, leading to high levels of intergenerational integration. However, the mediation path was moderated by age; the association between online communication skills and loneliness was stronger for young adults compared to older adults. Additionally, the direct path was moderated by age: the association between online communication skills and intergenerational integration was stronger for older adults compared to young adults. The findings indicate that programs aimed at improving online communication skills (e.g., SNS or video calls) can reduce loneliness and thus promote intergenerational integration in both younger and older adults. This study highlights the importance of promoting online communication ability to increase intergenerational integration of both older and young adults.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.