lies lor c ognitive disregard are those attributes of strangers that signify their lack of interest for us. Disregarded strangers are not noticed beyond category level; their invisibility is shown by our failure to recognize them as familiar in a subse quent one ounter. Five experiments were conducted. Experiment 1 established the operation ot disregard in a lab setting with the finding that subjects had better recall lor (photos of) persons with natural relevance to their lives than for other photos to which their attention had been especially directed. In Experiment 2, which compared the recall of undergraduate-aged and elderly subjects for persons of varying ages, it was found that age discrepancy acted as a disregard cue, although youthfulness per se enhanced memorability In Experiment 3, undergrad uate-aged and middle-aged male and female targets had brief interactions with subjects. The hypothesis that college students were more likely to disregard mid dle-aged strangers with whom they had a brief encounter than strangers of their own age was supported. Experiment 4, following up a methodological point, supported the disregard hypothesis with the finding that the attractiveness of fe male targets affected the recall ot male but not female sub|ects. In Experiment 5, middle-aged male and female targets had brief interactions with voung and mid dle-aged subjects; the hypothesis that they would be better remembered by the middle-aged sublets was supported.
rated the instructor slightly better on 8 dimensions than did those with a low social value orientation. The instructor was seen as more self-reliant and confident by the students with a low religious value orientation than by those with a high religious value orientation.-Purdue University. 0 100-09/SBR
The effect of controllability of stigma on the attribution of prejudice was investigated in a series of five experiments. In prior prejudice attribution research, the stigma that made the victim subject to discrimination was a characteristic beyond the individual's control, such as age or race. In the present research, controllability of the stigma was systematically varied. Subjects read scenarios in which persons with flaws of speech or appearance were subject to discriminatory behaviors of derogation, exclusion, or unfair treatment. The flaws were either within or beyond the control of the individual possessing them. More prejudice was attributed to those who behaved in a discriminatory way toward persons whose flaws were beyond their control. The theoretical explanation offered for the outcome is that discrimination can be thought of as form of harmdoing, and prejudice attribution as a form of blame attribution.
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