Online impulsive buying behavior has drawn an increasing amount of attention from researchers and marketers as well; however, little research has explored how cognitive aspect and emotional aspect effect online impulsive buying together. The study examines the role of product involvement (cognitive aspect) and anticipated regret (emotional aspect) on the online impulsive buying behavior of the consumer. The results indicate that consumers who experienced downward anticipated regret showed more online impulsive buying behavior than those who experienced upward anticipated regret. Moreover, anticipated regret moderates the relationship between product involvement and online impulsive buying behavior, for participants who experienced downward anticipated regret showing more online impulsive buying behavior than those who experienced upward anticipated regret in the low product involvement group, but there is no differential between downward and upward anticipated regret in the high involvement product group. These findings suggest that anticipated regret helps consumers make more deliberative online shopping choices. The implications for both future research and online consumers are discussed.
Green innovation has been recognized as a key factor for balancing environmental sustainability and financial growth. Although the literature has examined the impacts of policy orientation on green innovation, there are still outstanding issues to be addressed. On the one hand, existing studies have focused on the direct impact of environmental regulation or institutional pressure on green innovation, but fail to account for the issue of intermediate mechanisms between policy orientation and green innovations. On the other hand, there are inconsistent findings in the current empirical evidence on the impact of environmental policies on green innovation. Therefore, this study tries to address these research gaps by clarifying the internal mechanisms and boundary conditions between policy orientation and green innovation. Based on Porter’s hypothesis and absorptive capacity perspective, this study explores the mediation effect of green innovative capability and the moderation effect of absorptive capacity in the relationship between policy orientation and green innovative capacity. To test the research model, we collected data from 359 Chinese green manufacturing companies. Our findings suggest that whether policy orientation has a significant positive effect on a firm’s green innovation performance depends on the firm’s absorptive capacity. In addition, green innovative capacity mediated the effect of policy orientation on green innovation performance. Furthermore, absorptive capacity strengthens this mediation effect. Therefore, we identified the mediating role of green innovative capacity and the moderating role of absorptive capacity between policy orientation and green innovation performance. Our findings theoretically enrich the literature on Porter’s hypothesis and absorptive capacity perspectives and provide a reference for green innovation practices.
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