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University faculty members with higher job satisfaction are more productive, creative and positive attitude towards their job. Even less is known about university faculty job satisfaction in developing countries like Vietnam. This study examines the effects of demographic, internal and external university environment factors on faculty job satisfaction in Vietnamese higher education. The study investigated 200 faculty members working in the five member colleges of Vietnam National University of Ho Chi Minh City. The results showed that most respondents were satisfied with their jobs, and that faculty job satisfaction varied with age and discipline. The present study also found that job satisfaction was significantly influenced by demographic and internal and external university environment factors. The study's implications for university management are also discussed.

Student satisfaction has been considered an important factor in measuring the quality of learning approach and a key factor in the success of learning programs. The main purpose of this study investigated demographic factors affecting student satisfaction in Vietnamese higher education. In the study, I used a questionnaire to survey 618 third-year students of 24 departments and faculties at the University of Social Sciences and Humanities -Vietnam National University Ho Chi Minh City. The findings of this study showed that students were moderately satisfied with their environment campus. The study also shows that there were significant differences between student satisfaction and mother education dimension.

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Postgraduate students' university selection decisions are influenced not only by the students themselves or their families, but also by internal university factors. This study evaluated the reasons for pursuing postgraduate education and investigated how family’s socioeconomic status and the university’s internal environment factors influenced postgraduate students’ university choice decisions. The study surveyed 401 first-year postgraduate students across five member universities of Vietnam National University Ho Chi Minh City using a questionnaire and five semi-structured interviews. The empirical data revealed many reasons behind respondents’ decisions, with the mean value ranging from 3.49 to 4.14, including reasons such as the desire to continue to learn and progress professionally, to obtain an additional graduate degree, passion for the graduated field, to pursue their own profession, the opportunity to meet and socialize with new friends, to get a job or find a better one, and to change the course of life. In addition, factors such as socioeconomic status (such as family income) and the university's internal environment (such as curricula, facilities, admissions, marketing and communication, service attitude, and learning environment) have also have different positive and negative effects on their judgments about which universities to select. The study also discussed suggestions for higher education managers and other stakeholders.