The appearance characteristics of numerical control presses were quantitatively evaluated using eye-tracking technology, and a numerical control press design method was proposed to provide guidance for the design of such mechanical products. By investigating and analyzing the appearance of numerical control presses locally and abroad, the modeling characteristics of these products are summarized. The interest areas of the press are divided using the hot zone map data of the eye movement experiment, and people’s knowledge of each area of the press is quantitatively analyzed. Data generated by multiple eye movement experiments are combined with a subjective questionnaire to identify the mechanics of the press. The front and work areas are the main features of the press design. Based on the experiment result, the press design is conducted based on color and modeling elements. We used the Jiangsu CPTEK numerical control press as the actual case. We also re-matched the color, optimized the details, and developed an improved design scheme, thus verifying the proposed design method.
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