At present, China's bicycle sharing industry is booming and it has become a hot spot in capital investment. At the same time, the profitability of bicycle sharing companies has increasingly become the focus of public attention. In this paper, the McKinsey 5Cs Profit Model is used to study the profitability model of the bicycle sharing company from five aspects: "Compete, Concentrate, Capture, Create, and Cooperate". Keywords-shared bicycle, profit model, McKinsey 5Cs Profit Model, Michael Porter five forces model
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