This study examined Chinese students' satisfaction level regarding their Korean Internet shopping mall experiences and the measured factors were pre-purchase, purchase, delivery, A/S and security, additionally, evaluate the level of repurchase intention on Chinese students living in South Korea.To accomplish these goals, an online questionnaire survey was conducted between October 1 and 10, 2011. A total of 365 questionnaires were used for the final analysis. The analysis process involved many statistical methods such as frequency, correlation and regression.The results indicate the following finding: First, Chinese students normally visited and purchased from popular Internet shopping malls and the items that they purchased the most frequently were clothing and shoes, makeup, computer and electronics. Second, the Chinese students' satisfaction level regarding their Internet shopping mall experiences was not high. They were especially worried about security matters regarding their personal or financial information. Third, their satisfaction level with the delivery process has the largest influence on their repurchase intention. Also, their gender, the length of time they had lived in Korea, the length of time they spent on Korean Internet shopping mall websites, the amount of frequency of online shopping in Korea, and their satisfaction with their purchase, the delivery process, the A/S process and security affected their repurchase intention in different degrees. The conclusion provides valuable information for devising a strategic direction for improving the foreigners' satisfaction level regarding and repurchase intention on Korean Internet shopping malls.▲주요어(Key Words) : 중국유학생(Chinese student), 인터넷쇼핑몰(internet shopping mall), 만족도(satisfaction), 재구매의도(repurchase intention)
Abstract>Domestic PB products have emerged and been distributed by hypermarkets, department stores, convenience stores, as well as TV home shopping channels and Internet shopping malls. However, the fierce competition among the distributors due to the emergence of the PB products have caused the diversion of consumers' recognition to be reduced weight and volume as well as had the effect of misleading consumers about the prices. The width of the PB product price's up and down is larger than the width of the NB product. Thus, following consumers' purchases of PB products, there has been an increasing number of consumer complaints.In order to research consumers' recognition of PB products and to examine how consumers' recognition and information search comparative to PB products affect consumers' dissatisfaction, an online survey targeted consumers with experience purchasing PB products. This study was conducted and analyzed using SPSS 19 Statistics. The findings can be summarized as follows.Even though more consumers who frequently purchased and used the PB products, the more they compared with information search comparative to the NB product and then purchased the PB product.We investigated the result that the relevant variables of consumer complaints have some relative influence in the purchasing of PB products. There will be a higher probability o the group having high recognition about price and safety not making consumer complaints in comparison with the probability of other consumers making complaints after the purchase of a PB product.Therefore, based on the results of this study, companies need to build a system so that they can figure out consumers' needs in order to prevent the occurrence of consumer complaints related to the products of distribution companies' brands.By means of the system, it is also necessary for companies to collect consumer complaints and analyze them by category.Then they eventually should develop a consumer-centered management system which may contribute to quality improvement, product development and the reduction of consumer complaints. ¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯¯▲ 주제어(Key Words) : 유통업체 브랜드 제품(PB products), 소비자 인식(consumer recognition), 비교정보탐색(information searches comparative), 소비자불만(consumer dissatisfaction)• 본 논문은 2013년 한국가정관리학회 공동추계학술대회에서 포스터 발표한 논문을 수정 보완한 것임.
This paper focused on how to apply Value Engineering to optimize the low carbon scheme of construction, studied how to construct evaluation index system of low carbon solutions, and proposed the method of determining the function importance coefficient according to consumer demand and determining the real cost of low carbon construction. Through analyzing the matching degree between function and cost according to function evaluation value and real cost of function, the method of determining the low carbon optimization scheme was proposed.
The article reviews systematically the domestic and international environment performance audit evaluation index system, and explores the problems existing in the present evaluation system: Application areas are more concentrated on the main micro enterprises; There is a lack of performance evaluation of macro field; Evaluation index is not concrete. And then the article constructs our country environment performance audit evaluation index system.
Along with global climate warming, low-carbon economy attracts much attention and has become one of the research hotspots. As the old industrial base, Northeast China is the key to emission reduction. This paper analyses the development status of low-carbon economy in the northeast old industrial base from the economic development, energy consumption and carbon emissions, and then concludes four problems, including heavy industry which dominated in the economy, the severe disproportion in the energy consumption structure, the lack of technological innovation and the outdated equipment, the unreasonable supporting policy mechanism, finally puts forward corresponding countermeasures, transform traditional industries and develop burgeoning industries, optimize energy structure and develop clean energy, introduce highly efficient equipments and encourage technical innovation, make the planning strategies and innovate in policy mechanism.
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