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Sexualization of girls and women in America is rampant and has many negative consequences. Women, however, often report enjoying being sexually admired by men. Given this paradox, it is unclear whether such enjoyment represents an authentic empowerment of women's sexuality or is related to traditional feminine norms and sexist beliefs. In Studies 1 and 2, the authors developed and tested the eight-item Enjoyment of Sexualization Scale (ESS). It had good reliability and was differentiated from related constructs including body surveillance, body shame, self-sexualizing behaviors, and appearance-contingent self-esteem. In Study 3, endorsement of traditional gender norms, endorsement of benevolent sexism, and endorsement of hostile sexism were all positively related to the ESS. Moreover, women who both enjoyed sexualization and engaged in self-objectification reported more negative eating attitudes. Overall, there was little support for positive effects of enjoying sexualization. The extent to which enjoying sexualization actually empowers women or contributes to their oppression is discussed.

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The relationships of epidemiological (objective) risk indices, perceived disease characteristics, and cognitive heuristics to women's perceived susceptibility to breast cancer, heart disease, and osteoporosis in a community sample of 312 women ages 40-86 were examined. Epidemiological indices accounted for a small to moderate proportion of the variance in perceived susceptibility. Psychological factors (perceived similarity to women who contract the target disease and perceived disease prevalence) predicted perceived susceptibility above and beyond medical risk factors. Opposite to actual risk, age correlated negatively with perceived susceptibility to all 3 diseases. Exploratory analyses suggested that perceived similarity, perceived prevalence, and absent/exempt beliefs might mediate this relationship. Confirmatory factor analyses verified that measures of absolute and direct comparative risk assess the same underlying construct of perceived susceptibility.