The print media have assumed an essential role in our students’ daily lives. Print media has demonstrated an intense effect on students/school-going children. Print media is not necessary to have negative impact to children but also has a positive value to them. This study investigates that print media helpful in the academic performance of students selected from two different (one public and one private) schools of Varanasi city using a self-structured questionnaire as a tool for obtaining data while frequencies distribution and percentages of data were conducted to know comprehensively about data. It targeted 120 students between 11 to 19 years age group and find out that the print media helpful for their academic performance and the study also recorded the student’s subject stream, access print media sources, helpful in their academic achievements, encourage students to do something new, innovative, creative and different with their academic projects and assignments and got help from the print media sources. The result of the study revealed that cent percent of the selected students’ for the study were accessed print media sources by both public and private schools students. The majority of the students from both schools were encouraged by print media to do new and innovative things with their academic projects and assignments and also the majority of the student stated that print media sources were helpful in their academic performance in most of the cases. So, it was concluded from this study that printed sources are still prefered first in compare comparison to electronic mediums. Print media sources are useful in their academics because it covers so many educational and informative issues.
:In the present era of technology mass media is one of the most important of everyone's life and it is difficult to survive without mass media and communicating to each other. In 21 st century technological advancement had influenced every aspects of our life and with this change the use of mass media is drastically expanded and took a significant place in almost all the fields. Mostly used mass media is electronic media as in this period of digitization the use of computer, television, internet etc. became the powerful and the most effective instruments of spreading or sharing information. In the past few year the teaching pattern is also changed which influenced the students to adopt and use mass mediums which are easily assessable to them. Today's generation is highly using these mediums for getting information, dissemination of information, for expressing and sharing views, opinion and ideas, advertising, marketing and also for entertainment. Hence, this study was conducted to find out the use of mass mediums (electronic media), pattern of using mass mediums for information and mark out the purpose and time spends by the adolescents, for which 120 school going children between 11 years age group were selected through random sampling technique. A self-structured questionnaire was used to assess the mass mediums media (electronic media) usage. The results revealed that majority of students i.e. 39.16 per cent use mass medium for getting new ideas and information, 25.83 per cent for creating awareness, 21.66 per cent for entertainment and 13.33 per cent for other purpose.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.