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In the era of information explosion, numerous items emerge every day, especially in feed scenarios. Due to the limited system display slots and user browsing attention, various recommendation systems are designed not only to satisfy users' personalized information needs but also to allocate items' exposure. However, recent recommendation studies mainly focus on modeling user preferences to present satisfying results and maximize user interactions, while paying little attention to developing item-side fair exposure mechanisms for rational information delivery. This may lead to serious resource allocation problems on the item side, such as the Snowball Effect. Furthermore, unfair exposure mechanisms may hurt recommendation performance. In this paper, we call for a shift of attention from modeling user preferences to developing fair exposure mechanisms for items. We first conduct empirical analyses of feed scenarios to explore exposure problems between items with distinct uploaded times. This points out that unfair exposure caused by the time factor may be the major cause of the Snowball Effect. Then, we propose to explicitly model item-level customized timeliness distribution, Global Residual Value (GRV), for fair resource allocation. This GRV module is introduced into recommendations with the designed Timeliness-aware Fair Recommendation Framework (TaFR). Extensive experiments on two datasets demonstrate that TaFR achieves consistent improvements with various backbone recommendation models. By modeling item-side customized Global Residual Value, we achieve a fairer distribution of resources and, at the same time, improve recommendation performance. CCS CONCEPTS• Information systems → Recommender systems.

BACKGROUND As rare diseases (RDs) receive increasing attention, obtaining accurate RD incidence estimates has become an essential concern in public health. Since RDs are difficult to diagnose, include diverse types, and have scarce cases, traditional epidemiological methods are costly in RD registries. With the development of the internet, users have become accustomed to searching for disease-related information through search engines before seeking medical treatment. Therefore, online search data provide a new source for estimating RD incidences. OBJECTIVE The aim of this study was to estimate the incidences of multiple RDs in distinct regions of China with online search data. METHODS Our research scale included 15 RDs in China from 2016 to 2019. The online search data were obtained from Sogou, one of the top 3 commercial search engines in China. By matching to multilevel keywords related to 15 RDs during the 4 years, we retrieved keyword-matched RD-related queries. The queries used before and after the keyword-matched queries formed the basis of the RD-related search sessions. A two-step method was developed to estimate RD incidences with users’ intents conveyed by the sessions. In the first step, a combination of long short-term memory and multilayer perceptron algorithms was used to predict whether the intents of search sessions were RD-concerned, news-concerned, or others. The second step utilized a linear regression (LR) model to estimate the incidences of multiple RDs in distinct regions based on the RD- and news-concerned session numbers. For evaluation, the estimated incidences were compared with RD incidences collected from China’s national multicenter clinical database of RDs. The root mean square error (RMSE) and relative error rate (RER) were used as the evaluation metrics. RESULTS The RD-related online data included 2,749,257 queries and 1,769,986 sessions from 1,380,186 users from 2016 to 2019. The best LR model with sessions as the input estimated the RD incidences with an RMSE of 0.017 (95% CI 0.016-0.017) and an RER of 0.365 (95% CI 0.341-0.388). The best LR model with queries as input had an RMSE of 0.023 (95% CI 0.017-0.029) and an RER of 0.511 (95% CI 0.377-0.645). Compared with queries, using session intents achieved an error decrease of 28.57% in terms of the RER (<i>P</i>=.01). Analysis of different RDs and regions showed that session input was more suitable for estimating the incidences of most diseases (14 of 15 RDs). Moreover, examples focusing on two RDs showed that news-concerned session intents reflected news of an outbreak and helped correct the overestimation of incidences. Experiments on RD types further indicated that type had no significant influence on the RD estimation task. CONCLUSIONS This work sheds light on a novel method for rapid estimation of RD incidences in the internet era, and demonstrates that search session intents were especially helpful for the estimation. The proposed two-step estimation method could be a valuable supplement to the traditional registry for understanding RDs, planning policies, and allocating medical resources. The utilization of search sessions in disease detection and estimation could be transferred to infoveillance of large-scale epidemics or chronic diseases.

Background Rare diseases have become a major public health concern worldwide. However, detailed epidemiological data are lacking. With the development of the Internet, search queries have played an important role in disease surveillance. In this study, we explored a new method for the epidemiological research on rare diseases, using large-scale online search queries and reported case data. We distilled search logs related to rare diseases nationwide from 2016 to 2019. The case data were obtained from China’s national database of rare diseases during the same period. Results A total of 120 rare diseases were included in this study. From 2016 to 2019, the number of patients with rare diseases estimated using search data and those obtained from the case database showed an increasing trend. Rare diseases can be ranked by the number of search estimated patients and reported patients, and the rankings of each disease in both search and reported case data were generally stable. Furthermore, the disease rankings in the search data were relatively consistent with the reported case data in each year, with more than 50% of rare diseases having a ranking difference of -20 to 20 between the two systems. In addition, the relationship between the disease rankings in the two systems was generally stable over time. Based on the relationship between the disease rankings in the search and reported case data, rare diseases can be classified into two categories. Conclusion Online search queries may provide an important new resource for detecting rare diseases. Rare diseases can be classified into two categories to guide different epidemiological research strategies.

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