We perform a general study of primordial scalar non-Gaussianities in single field inflationary models in Einstein gravity. We consider models where the inflaton Lagrangian is an arbitrary function of the scalar field and its first derivative, and the sound speed is arbitrary. We find that under reasonable assumptions, the non-Gaussianity is completely determined by 5 parameters. In special limits of the parameter space, one finds distinctive "shapes" of the non-Gaussianity. In models with a small sound speed, several of these shapes would become potentially observable in the near future. Different limits of our formulae recover various previously known results.

We compute the large scalar four-point correlation functions in general single field inflation models, where the inflaton Lagrangian is an arbitrary function of the inflaton and its first derivative. We find that the leading order trispectra have four different shapes determined by three parameters. We study features in these shapes that can be used to distinguish among themselves, and between them and the trispectra of the local form. For the purpose of data analyses, we give two simple representative forms for these "equilateral trispectra". We also study the effects on the trispectra if the initial state of inflation deviates from the standard Bunch-Davies vacuum.