In this paper, the authors are addressing the issue of family-work balance, as well as the connection between this phenomenon and working from home. The basic, initial point is that the desired balance can be achieved if the employees are provided with more flexible work schemes, one of which is having the option to perform their work from home. According to the forecasts regarding the work place of the future, employees from almost all demographic, cultural and social groups decided that the trend of the life being reduced to work only, the motto "live to work", is obsolete. The expression "live to work" implies the full commitment of individuals to their work, which they deem the "centre" of their lives. Today, employees are not only employed in an organization, they have several roles which should be brought to a mutual balance. The expression "work-life balance" which is the outline of this paper, means establishing a balance between the professional and private (family) life. There are more and more employees who do not want to feel the work pressure after work hours, especially those belonging to younger generations. The goal of this paper is to present the main future challenges of the managers worldwide, that is, motivation of employees. It is deemed that a person will stop self-sacrificing or investing their efforts just for money, but will be prepared to do so for other immaterial aspects (Gijic, Jovic, Reko, 2013). The basic methods used in this paper were analysis, synthesis and comparative method. The analysis and synthesis method, as the basic methodological means, is applied throughout the whole paper, while the comparative method is applied in order to compare the results obtained by the researchers up to this day.
Sažetak: Očuvanje i unapređenje zdravlja svakog pojedinca predstavlja jedan od osnovnih zadataka, ali i izazova društvene zajednice. Faktori koji ugrožavaju zdravstveno stanje jesu savremen način života, izloženost stresu, izostanak fizičke aktivnosti, loši uslovi života, neadekvatni obrasci ishrane i drugi. Potreba za preventivnim aktivnostima same društvene zajednice radi očuvanja zdravlja i radnog potencijala društva uopšte je od izuzetnog značaja u novom dobu. Motivisani činjenicom da je zdravstveni marketing put preventivnog delovanja ka održivom razvoju, autori su sproveli inicijalno istraživanje čiji će rezultati delimično biti predstavljeni u ovom radu. Cilj inicijalnog istraživanja je bio utvrditi efikasnost zdravstvenog marketinga na osnovu znanja, stavova i prakse ispitanika, a u okviru promotivnih aktivnosti vezanih za zdrave stilove života. Rezultati do kojih smo došli pokazuju da značajan broj ispitanika ne živi zdravo (konzumira duvanske proizvode, nema pravilne navike u ishrani, ne bavi se fizičkom aktivnošću u zadovoljavajućem obimu), tek 24% ispitanika posećivalo je predavanja ili promocije koje su bile povezane sa zdravstveno edukativnim sadržajima, a u svrhu preventivnih zdravstvenih aktivnosti koje dalje impliciraju održivi razvoj. U cilju održivog razvoja, zdravstveni marketing je veoma moćno sredstvo čijim se alatima može obezbediti poboljšanje informisanosti, ali i podizanje svesti i konačno unapređenja zdravlja celokupnog stanovništva.
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