Pertumbuhan ekonomi dewasa ini semakin meningkat dan melahirkan model-model bisnis baru yang menjanjikan keuntungan besar, salah satunya franchise yang sudah banyak tersebar di pelosok Indonesia. Banyak pemilik modal yang akhirnya menjadikan bisnis ini ladang investasi namun dalam praktik perjanjian kontraknya, isi klausula hanya ditetapkan sepihak oleh pemberi waralaba. Untuk mencegah terjadinya ketidakseimbangan dalam perjanjian kontrak waralaba maka dilakukan asas bebas berkontrak terutama pada asas itikad baik. Pada penulisan penelitian ini peneliti menggunakan metode library research yang menggambarkan secara sistematis, normatif, serta akurat dengan peninjauan dari Pasal 1338 KUH Perdata. Dari hasil penelitian didapatkan hasil bahwa kesesuaian pada Pasal 1338 Ayat (3) menyebutkan bahwa setiap orang memiliki hak untuk bebas berkontrak, dan realitanya pada perjanjian kontrak waralaba atau franchise seringkali isi klausula memberatkan salah satu pihak. Adanya itikad baik dapat menjadi pembatasan sebab setiap pihak diwajibkan untuk memenuhi hak dan kewajibannya.
This research aims at analyzing religiosity and halal labels toward purchasing decision's regular female students of University of Darussalam Gontor on a cosmetic product. The study uses quantitative methods with an explanatory approach. Then data analysis techniques using Structural Equation Modelling (SEM) is Partial Least Squares (PLS) with the help of Smart PLS version 3.2.9. to answer hypotheses. The first stage in the study was testing the validity of each variable question with its reliabilities. The second one verifying the combination between religiosity and halal labels toward purchase decisions on cosmetic products among regular female students of University of Darussalam Gontor. The results showed that halal labels influenced purchasing decisions by 68%, while the remaining 32% were influenced by another exogenous outside of the studied variables. The religiosity partially has a positive but insignificant effect on purchasing decisions. Whereas the halal labels partially have a positive and significant effect on purchasing decisions.
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