The theory of the archetypes and the hypothesis of the collective unconscious are two of the central characteristics of analytical psychology. These provoke, however, varying reactions among academic psychologists. Empirical studies which test these hypotheses are rare. Rosen, Smith, Huston and Gonzales proposed a cognitive psychological experimental paradigm to investigate the nature of archetypes and the collective unconscious as archetypal (evolutionary) memory. In this article we report the results of a cross-cultural replication of Rosen et al. conducted in the German-speaking part of Switzerland. In short, this experiment corroborated previous findings by Rosen et al., based on English speakers, and demonstrated a recall advantage for archetypal symbol meaning pairs vs. other symbol/meaning pairings. The fact that the same pattern of results was observed across two different cultures and languages makes it less likely that they are attributable to a specific cultural or linguistic context.

Chinese characters originated as a semiotic system independent from spoken language and in the Japanese language they function non-phonetically with speakers exhibiting right-hemispheric advantage in their processing. We tested the hypothesis that Chinese characters are archetypal images and therefore part of our collective unconscious memory. Our study builds on the first empirical study of archetypal memory of Rosen et al. (1991) which demonstrated that archetypal symbols presented matched with their correct meaning were better learned and recalled. In a series of three experiments we used 40 Chinese characters instead of the archetypal symbols used by Rosen, et al. (1991). The results provided empirical evidence that Chinese characters matched with their correct meaning were significantly better recalled than the ones that were mismatched. Thus, we demonstrated that there appears to be unconscious knowledge of the meaning of the Chinese characters which was triggered as a result of priming when the characters were correctly matched with their meaning. On this basis, we suggest that Chinese characters exhibit the same cognitive qualities as archetypal symbols. Thus, in the Japanese language an archetypal image is integrated non-phonetically into the system of language and signifies the concept independent from the phonetic signifier and is equal to it.

The theory of embodied cognition focuses on mechanisms of meaning beyond the traditional in western metaphysics dichotomy of body and mind. These mechanisms are considered to be the emerging aspects of meaning related to early infant experience of interaction with the environment. Image schema as the earliest form of representation in the mind corresponds to the notion of archetype from analytical psychology. Theory and research suggest that being in touch with the archetypal level of cognition is related to integration of parts of the personality and promotes well-being. Art and creativity are considered to facilitate this process and in this sense to promote healing. Active imagination is a method devised by C. G. Jung to relate to different aspects of the personality through creativity which results in a creative product. Active imagination bears similarity to art, however it focuses not only on the aesthetic outcome of the creative endeavor but also on the transformation of the personality in this process. Analytical psychology studies a number of creative expressions of the products of active imagination such as sand play, drawing, clay modeling, writing, dancing and psychodrama. However, there are no available empirical studies of the healing aspects vii

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