Consumer ethnocentrism implies the consumers’ orientation to the purchasing of domestic goods, disapproval of purchasing of foreign goods, and the attitude that the buyers of foreign goods are responsible for domestic economic problems and unemployment. This paper presents the results of measurement of consumer ethnocentrism in Central Serbia, five administrative districts precisely (Šumadijski, Pomoravski, Rasinski, Moravički, and Raški). Results show the moderate level of consumer ethnocentrism, which is now higher than before economic crisis, but still at the same level as the ethnocentrism in other counties of the region (B&H, Croatia, and Montenegro). At the segment level, consumer ethnocentrism is higher among rural, older and male population. Results also display the high and statistically significant correlation between level of consumer ethnocentrism, on one side, and consumer’s preferences and behavior, on the other

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Analiza je pokazala da samostalna primene pokazatelja koncentracije nije dovoljna i da je treba dopuniti i kvalitativnim podacima o: karakteristikama tržišta, industrijskoj tradiciji, visini ulaznih barijera, ponašanju menadžera i sl. Tek tada se može očekivati da analiza koncentrisanosti tržišta bude kompletna i korisna za sprovođenje antimonopolskih mera.

The aim of this study is to assess the impact of certain socio-cultural factors on consumer ethnocentrism, as well as to measure the impact of consumer ethnocentrism on the purchase of domestic products. In this context, the paper presents and tests a new model that contains five potential antecedents of consumer ethnocentrism (national identity, cultural openness, patriotism, religiosity, animosity towards the European Union). The results indicate that patriotism stands out as the strongest antecedent of consumer ethnocentrism. Interestingly, the study confirmed the statistically significant and relatively strong impact of animosity towards the European Union (EU) on the general level of consumer ethnocentrism. On the other hand, cultural openness does not belong to the group of statistically significant drivers of consumer ethnocentrism. The originality of the study lies in the specific construction of the research model, which is coloured with sociocultural variables - especially patriotism, religiosity and animosity towards the EU.

Research background: Economic relations between countries members of the EU and EU candidates are very strong. Germany and France have the leading economies of the EU, are in the top ten economies worldwide, and drivers of EU development. Serbia has strong economic relations with Germany and France, especially with Germany. Therefore, it is necessary to examine whether Germany and France impact the development of Serbia. Purpose: The purpose of the study is to determine if there is a positive influence of a developed country on a developing country. The aim of the paper is to determine whether there is a long- and short-term positive relationship between Germany and France (EU members) and the Serbian economy (EU candidate). Research methodology: A Vector Error Correction Model is used to analyze quarterly data from 2002Q2 to 2018Q2. Results: The results showed a statistically significant long-term relationship between Germany and France and Serbia’s real GDPs, so EU members have a long-term positive impact on the economy of EU candidates. In the case of the French, there is a short-run positive impact on the Serbian economy. For Germany, it is not the case. Novelty: This paper fills the literature gap about the influence of a developed country on a developing country. Recommendations for policymakers in EU candidates could be that if they want to motivate people to accept the process of access to the EU, they must provide them with more information about long-run economic benefits from the association to the EU.