The sports offer (product), as a central part of the sports organizations, i.e. clubs or athletes -individuals, as a marketing program, can be considered through five of its levels, depending on the hierarchy of value for interested parties (visitors, media, advertisers, sponsors, sports agents, and the like.). These five levels are: sport experience, sport events, sports scores, the image of sports organizations and sport individuals (sportsman) and sports brand. The sports offer must be of high quality in order to attract interested parties, and increasing the popularity of the sports offer is done through numerous marketing activities.
Abstract:In the traditional sense, sales imply a set of activities and tasks undertaken by companies to realise the selling of products and services. According to the marketing business orientation, a sale is the final marketing program of the given company. Modern companies implement marketing activities, including sales over the Internet as a powerful global media. This has led to a theoretical and practical shaping of Internet marketing as a new marketing form. In accordance with the concept of Internet marketing, selling becomes a sub-function of Internet marketing, that is, online sales.
Fakultet za fizičku kulturu i menadžment u sportu Doc. dr Zoran Z. Jovanović 2 Visoka škola Dositej, Beograd Prof. dr Predrag C. Gavrilović 3 Centar za medicinsku informatiku, Beograd POČETNE MARKETING AKTIVNOSTI U MALIM PREDUZETNIČKIM ORGANIZACIJAMA SAŽETAK: O preduzetništvu se može govoriti kao o kreativnoj aktivnosti pojedinaca, osnivanju sopstvene organizacije, kreiranju i adaptiranju promenama, upravljanju sopstvenim poslovanjem, itd. Ključni ciljevi svih preduzetničkih organizacija su kreiranje i isporuka vrednosti za kupce/potrošače/klijente ili korisnike usluga, izgradnja partnerskih odnosa i ostvarivanje profita. Za ostvarivanje ovih ciljeva preduzetnicima na raspolaganju stoji širok spektar marketing instrumenata, kao što su: marketing istraživanja, marketing miks program i prodaja. Obim i struktura primene marketing instrumenata, zavisiće od vrste delatnosti, veličine organizacije, tržišne uslovljenosti, očekivanih benefita, kao i iskustva i znanja o mogućnostima koje pružaju marketing metode i tehnike u savremenoj tržišnoj utakmici.
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