Orientation: To examine the effects of emotional intelligence on the development of entrepreneurial intentions of university students.Research purpose: To determine whether emotional intelligence is a crucial antecedent of entrepreneurial intention to encourage entrepreneurial behaviour.Motivation of the study: By identifying all the factors that encourage entrepreneurial behaviour, policymakers and concerned stakeholders are better equipped to improve such behaviour and guarantee its success, thereby alleviating unemployment more effectively.Research design, approach and method: A positivist paradigm was used and a quantitative design used self-administered questionnaires to assess the respondents’ emotional intelligence and their intentions to start businesses. Multiple regressions and correlations were computed to test the hypotheses.Main findings: The findings revealed that there is a direct association between emotional intelligence and entrepreneurial intention, with the strongest association recorded between regulation of emotion and entrepreneurial intention and the least significant association between use of emotion and entrepreneurial intention.Practical implications: Although entrepreneurship education is important, it needs to be restructured to incorporate the practical aspects. Furthermore, educators should create a learning environment that could encourage the effective expression and use of emotions to nurture emotional intelligence.Contribution: This article is of particular value to policymakers and educators looking for ways to improve entrepreneurial effectiveness and implementation as well as scholars contemplating entrepreneurship as a career option.

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This study discussed the impact of green marketing on the purchase behaviour of generation Y consumers. By understanding green purchase behaviour of consumers, organisations can establish sustainable marketing strategies that appeal to different segments of the market. This is a desktop research. Information was gathered from various literature sources. The study recommends that a primary study be conducted to further investigate the relationship between these variables.

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