IntroductionMost previous studies have investigated consumer purchasing behavior for food products in urban areas during the COVID-19 pandemic. In contrast, the present study is one of the very few to investigate consumer purchasing behavior for food products within rural areas.MethodsTo this end, research was conducted in Sicily taking as a case study a rural municipality whose population was subjected to a lockdown regime to contain the spread of the virus. The choice of carrying out the research in a rural rather than an urban area contributed to the emergence of new aspects concerning consumer behavior in rural areas during the COVID-19 emergency.Results and discussionThe research reveals that the amount of money spent on food purchases, as well as the amount of food purchased, increased during the lockdown. In general, the research shows that COVID-19 impacted the purchasing behavior of consumers in rural areas even though they showed a high resilience and adaptation to the health emergency situation caused by the pandemic.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.