Purpose: The article presents the usefulness issues of presented information on information and business internet services. The article presents a comparative analysis and an applicability analysis of information usefulness evaluation methods for textual and graphic forms of content presentation on the example of business internet services. Design/Methodology/Approach: The study describes the basic methodological assumptions, the research evaluation procedure of information usefulness and various forms of informational content presentation, and also the results of data analysis from the study conducted on a group of respondents. In order to determine the factors, that have the greatest impact on information usefulness evaluation of various forms of content presentation, the data obtained from the study using various methods such as online questionnaire, usability testing and heuristic analysis were compared and subjected using multi-criteria SAW method. Findings: Results of research presented in the article can be useful in creating assumptions for ways of content presentation and visualization on websites and continuous improvement of their functional quality and also consequently on the perception by customers, sellers and owners of these websites.
The article presents analysis and evaluation of information usefulness efficiency for recipients with secondary and higher education using the example of information and shopping websites. Different levels of quality and information usefulness efficiency have an impact on different ways of processing information by users which, in turn, may result in different consumer behavior and their decisions. The study describes the basic methodological assumptions, the research evaluation procedure of information usefulness efficiency, and the forms of informational content and various forms of information presentation and visualization, as well as the results of data analysis from the study conducted on a group of respondents. In order to determine the factors that have the greatest impact on the perception of information usefulness on websites by users, the data obtained from the study using various methods, such as online questionnaire, usability testing and heuristic analysis, were analyzed using the DEA method, which is usually used for the analysis and evaluation of efficiency. The results of the research presented in this article can be useful in creating assumptions for methods of content presentation and visualization of various forms of content building for the needs of different user groups for information and business websites.
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