Cite as:Reuben Binns, Max Van Kleek, Michael Veale, Ulrik Lyngs, Jun Zhao and Nigel Shadbolt (2018) 'It's Reducing a Human Being to a Percentage'; Perceptions of Justice in Algorithmic Decisions. ACM Conference on Human Factors in Computing Systems (CHI'18), April 21–26, Montreal, Canada. doi: 10.1145/3173574.3173951Data-driven decision-making consequential to individuals raises important questions of accountability and justice. Indeed, European law provides individuals limited rights to 'meaningful information about the logic' behind significant, autonomous decisions such as loan approvals, insurance quotes, and CV filtering. We undertake three experimental studies examining people's perceptions of justice in algorithmic decision-making under different scenarios and explanation styles. Dimensions of justice previously observed in response to human decision-making appear similarly engaged in response to algorithmic decisions. Qualitative analysis identified several concerns and heuristics involved in justice perceptions including arbitrariness, generalisation, and (in)dignity. Quantitative analysis indicates that explanation styles primarily matter to justice perceptions only when subjects are exposed to multiple different styles---under repeated exposure of one style, scenario effects obscure any explanation effects. Our results suggests there may be no 'best' approach to explaining algorithmic decisions, and that reflection on their automated nature both implicates and mitigates justice dimensions.
New consent management platforms (CMPs) have been introduced to the web to conform with the EU's General Data Protection Regulation, particularly its stronger requirements for consent when companies collect and process users personal data. This work analyses the most prevalent CMP designs and measures their effect on people's consent choices. First, we scraped the designs of the five most popular CMPs on the top 10,000 websites in the UK (n=680). We found that dark patterns and implied consent are ubiquitous; only 11.7% meet the minimal requirements we set based on European law. Second, we conducted a field experiment with 40 participants to investigate how the eight most common designs affect consent rates. We found that notification style (banner or barrier) has no effect; removing the opt-out button from the first page increases consent by 22-23 percentage points; and providing more granular controls on the first page decreases consent by 8-20 percentage points. This study provides an empirical basis for the necessary regulatory action to enforce the GDPR, in particular the possibility of focusing on the centralised, third-party CMP services as an efficient way to increase compliance.
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