The major  concern to Nigerian companies has been how do promote made in Nigeria food products like food seasoning that has been produced in line with our local taste and culture. It is in this context that this study seeks to examine the effects of sales promotion on the consumer buying behavior of food seasoning among Nigerian households using Nestle Nigeria Plc Maggi NAIJA POT brand as a case study. The study employed cross sectional research design and the population consists of consumers of Nestle product (Maggi seasoning) in Bwari Area Council, Abuja. The sample size is 246 determined using Topman’s formula. Primary data was used through administration of questionnaire and regression analysis was used to test the relationship between the study variables. The findings revealed that most of the consumers enjoy the rebates which influence their decision before, during and after the purchase; there is a positive effect of free trial and free gift on consumer buying behavior of Maggi NAIJAPOT  in Bwari Area Council, Abuja. The study concluded that that sales promotion through rebates, free trial and free gifts is one significant tool marketing companies  should give attention to in order to influence their consumers’ buying behavior, and recommended among others that providing free samples for food seasoning is a good technique to use in introducing new products to the Nigerian marketplace, also  free gift should be included in the outer part of the product packaging to serve as a visual attraction to Nigerian consumers. It may also take the form of the commonly used terminology BOGOF’ (Buy one get one free)

Customers generally are regarded as king in every business and they should be treated as such. In doing so, an organization is expected to get close to them and treat them well. The study was carried out to determine the effects of customer relationship management on product innovation in Nigeria, with emphasis on Xerox H. S Nigeria Limited. The research design adopted was survey research. The population of the study consisted of 83 staff drawn from Lagos and Abuja Offices of the Company. Primary data were sourced through self-administered questionnaires, and the formulated hypotheses tested using Pearson Correlation (r) and multiple regression. The findings revealed that customer information management has significant effect on product innovation, and that there is a significant effect of customer value management on product innovation. Also, multi channel management have significant effect on product innovation. The study recommended among others that organizations make customer relationship management a priority so as to have adequate product innovation, also when designing and implementing a multi channel strategy, objectives and goals of internal and external parties affected by the multi channel approach should be considered.

This study explored 'Effects of Covic-19 Pandemic on Organizational Transformation and Employees Performance' with specific focus on Veritas University Abuja, Nigeria. Corona Virus is a pandemic of monumental consequences to health, world economy and well-being of individual that changes our ways of life. The goal of this investigation was to ascertain the degree to which Covid-19 driven change impact positively on employees' and organizational performance. Literatures were reviewed and a survey and descriptive research design was adopted. 438 questionnaires were dispersed via expediency sampling technique to staff from different programmes. Nevertheless, only 394 questionnaires which were properly filled and retuned were used for the analysis. Quantitative approach, which involved using the ranking data's Spearman rank correlation coefficient for data analysis. The findings posit that Covid-19 driven transformations have both positive and negative connection with the employees' performance and job satisfaction. This shows that Covid-19 driven transformations does not encourage staff to deliver better work, and the result thus, is high employees' turnover. Finding further depict that, the Covid-19 motivated transformations have positive relationship with organizational performance as per the level of expectations. The researchers recommended that, institutions or firms should embrace the conventional 'new normal' behavior of performing task and responsibility, build hi-tech capability and show flexibility and desire to embrace changes in technology.

This study explored 'Effects of Covic-19 Pandemic on Organizational Transformation and Employees Performance' with specific focus on Veritas University Abuja, Nigeria. Corona Virus is a pandemic of monumental consequences to health, world economy and well-being of individual that changes our ways of life. The goal of this investigation was to ascertain the degree to which Covid-19 driven change impact positively on employees' and organizational performance. Literatures were reviewed and a survey and descriptive research design was adopted. 438 questionnaires were dispersed via expediency sampling technique to staff from different programmes. Nevertheless, only 394 questionnaires which were properly filled and retuned were used for the analysis. Quantitative approach, which involved using the ranking data's Spearman rank correlation coefficient for data analysis. The findings posit that Covid-19 driven transformations have both positive and negative connection with the employees' performance and job satisfaction. This shows that Covid-19 driven transformations does not encourage staff to deliver better work, and the result thus, is high employees' turnover. Finding further depict that, the Covid-19 motivated transformations have positive relationship with organizational performance as per the level of expectations. The researchers recommended that, institutions or firms should embrace the conventional 'new normal' behavior of performing task and responsibility, build hi-tech capability and show flexibility and desire to embrace changes in technology.