Mildred Custin served as the president of New York City based-retailer Bonwit Teller from 1965-70. The 1960s were a period of rapid cultural change fueled by multiple social paradigm shifts related to concepts of gender, race, sexuality, and age. Fashion of the era reflected these changing ideals. During this time, Custin introduced European designers such as Pierre Cardin and André Courrèges to the American market. In the Unites States she placed the first major order of up and coming designer Calvin Klein. The introduction of menswear under Custin's leadership to Bonwit's previously women's only assortment fueled the spread of the Peacock Revolution in the United States. As a woman with a gentle voice, but clear fashion-vision, she embraced styles of the era and led Bonwit Teller through a period of phenomenal success.
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