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Notes that as interest in the study of complex systems has grown, a new vocabulary is emerging to describe discoveries about wide-ranging and fundamental phenomena. Argues that a shared language based on the vocabulary of complexity can have an important role in a management context. Considers the need to identify valueadded knowledge and suggests that language and metaphor are the key tools for such identification. Looks at the distinction between value-added investments in knowledge and in infrastructure and the extent to which complexity metaphors can contribute in these areas. Presents several case studies illustrating the role of complexity metaphors.

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