Influence maximization problems aim to identify key players in (social) networks and are typically motivated from viral marketing. In this work, we introduce and study the Generalized Least Cost Influence Problem (GLCIP) that generalizes many previously considered problem variants and allows to overcome some of their limitations. A formulation that is based on the concept of activation functions is proposed together with strengthening inequalities. Exact and heuristic solution methods are developed and compared for the new problem. Our computational results also show that our approaches outperform the state-of-the-art on relevant, special cases of the GLCIP.
We consider the robust standard quadratic optimization problem (RStQP), in which an uncertain (possibly indefinite) quadratic form is optimized over the standard simplex. Following most approaches, we model the uncertainty sets by balls, polyhedra, or spectrahedra, more generally, by ellipsoids or order intervals intersected with subcones of the copositive matrix cone. We show that the copositive relaxation gap of the RStQP equals the minimax gap under some mild assumptions on the curvature of the aforementioned uncertainty sets and present conditions under which the RStQP reduces to the standard quadratic optimization problem. These conditions also ensure that the copositive relaxation of an RStQP is exact. The theoretical findings are accompanied by the results of computational experiments for a specific application from the domain of graph clustering, more precisely, community detection in (social) networks. The results indicate that the cardinality of communities tend to increase for ellipsoidal uncertainty sets and to decrease for spectrahedral uncertainty sets.
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