University of Colorado (CU) students were tested on memory for the "CU Fight Song" in order to examine serial position effects in semantic memory while controlling for familiarity across positions. In Experiment 1, students reconstructed the order of the nine lines of the song. Students with previous exposure to the song performed better and showed a more bowed serial position function than did students with no knowledge of the song. Experiment 2 added a task assessing memory of item information. One word was removed and replaced with a blank in each line, and an alternative word was offered as an option, along with the correct word. Students selected the word that fit into each blank and then reconstructed the order of the lines. There was a bow-shaped curve for order reconstruction, but not for item selection, which implies that the serial position function in semantic memory stems from order, rather than item, information.
University of Colorado (CU) students were tested for both order and item information in their semantic memory for the "CU Fight Song". Following an earlier study by Overstreet and Healy [(2011). Item and order information in semantic memory: Students' retention of the "CU fight song" lyrics. Memory & Cognition, 39, 251-259. doi: 10.3758/s13421-010-0018-3 ], a symmetrical bow-shaped serial position function (with both primacy and recency advantages) was found for reconstructing the order of the nine lines in the song, whereas a function with no primacy advantage was found for recalling a missing word from each line. This difference between order and item information was found even though students filled in missing words without any alternatives provided and missing words came from the beginning, middle, or end of each line. Similar results were found for CU students' recall of the sequence of Harry Potter book titles and the lyrics of the Scooby Doo theme song. These findings strengthen the claim that the pronounced serial position function in semantic memory occurs largely because of the retention of order, rather than item, information.
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