Michael C. Budden scite author profile

The use of online social networking is a commonplace occurrence.  A recent trend is for employers and recruiters to utilize social networking sites to screen candidates as part of the hiring process.  This study examines student attitudes and awareness of these practices.

Managing The Evolution Of A Revolution: Marketing Implications Of Internet Media Usage Among College Students

Anthony

et al. 2011

CTMS

When Were the Good Old Days? Revisiting Perceptions of Marketing Students’ Prior Preparation

Remington

Guidry

Journal of Marketing Education

et al. 2000

This study determines whether marketing professors’ perceptions of the preparedness of marketing majors have improved during the last decade. In 1985, Budden concluded that marketing professors perceived marketing majors as inadequately prepared to effectively pursue marketing curricula. This study reexamines those perceptions. The same questionnaire was administered to 600 marketing faculty members, and the results are very similar to the earlier study: communication and quantitative skills of marketing majors continue to be regarded as deficient by marketing faculty. Rankings by both groups of respondents of 10 high school subject areas in order of their importance to effectively prepare students for the marketing curriculum were also compared.

Explorations and implications of aberrant consumer behavior

Griffin

1996

Psychol. Mark.

Macroeconomic Determinants of the Stock Market Index for a Major Latin American Country and Policy Implications

Hsing

Phillips

2011

Applying the exponential GARCH model and based on a quarterly sample during 1998.Q1-2011.Q2, we find that the Argentine stock market index is positively associated with real GDP, the ratio of M2 money supply to GDP, the peso/USD exchange rate and the U.S. stock market index. It is negatively influenced by the money market rate, government spending as a percent of GDP and the inflation rate. Hence, a strong domestic economy, a lower interest rate, an increased money supply as a percent of GDP, lower government spending as a percent of GDP, depreciation of the Argentine peso, a lower inflation rate, or a robust U.S. stock market would help the Argentine stock market.