The abiding interest of researchers in the nature of mediated scandals continues to provoke discussions of what this phenomenon actually is, and how it is best researched empirically. This article argues that despite the claims that a modern scandal is manifested mainly through traditional and digital media, a careful analysis of the lived experience of this phenomenon – using in-depth qualitative interviews with the subjects of scandal – demonstrates that to fully understand it, we must take into account other forms of direct human communication, such as gossip and rumours, which flourish among the audiences as a response to the transgressional acts that started the scandal. The results of this study challenge the idea of ‘mediated scandals’ as a typically modern conjuncture that can be separated from ‘localized scandals’ or ‘classic scandals’. Instead, I consider the mediated scandal to be above all a cultural phenomenon, which audiences use to debate and negotiate transgressional acts and norms. They also reflect the historical staying power of this phenomenon, and the urgent need to analytically transgress the alleged border between the ‘mediated’ dimension of communication with the word-of-mouth dimension, which may very well be one of the most influential news media in every society.
Vaccinations are one of the most significant interventions to public health, but vaccine hesitancy and skepticism are raising serious concerns for a portion of the population in many countries, including Sweden. In this study, we use Swedish social media data and structural topic modeling to automatically identify mRNA-vaccine related discussion themes and gain deeper insights into how people’s refusal or acceptance of the mRNA technology affects vaccine uptake. Our point of departure is a scientific study published in February 2022, which seems to once again sparked further suspicion and concern and highlight the necessity to focus on issues about the nature and trustworthiness in vaccine safety. Structural topic modelling is a statistical method that facilitates the study of topic prevalence, temporal topic evolution, and topic correlation automatically. Using such a method, our research goal is to identify the current understanding of the mechanisms on how the public perceives the mRNA vaccine in the light of new experimental findings.
Vaccinations are one of the most significant interventions to public health, but vaccine hesitancy creates concerns for a portion of the population in many countries, including Sweden. Since discussions on vaccine hesitancy are often taken on social networking sites, data from Swedish social media are used to study and quantify the sentiment among the discussants on the vaccination-or-not topic during phases of the COVID-19 pandemic. Out of all the posts analyzed a majority showed a stronger negative sentiment, prevailing throughout the whole of the examined period, with some spikes or jumps due to the occurrence of certain vaccine-related events distinguishable in the results. Sentiment analysis can be a valuable tool to track public opinions regarding the use, efficacy, safety, and importance of vaccination.
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