Penelitian ini bertujuan untuk mengetahui faktor-faktor determinan yang mempengaruhi minat kunjungan kembali wisatawan ke Wisata Bahari Percut Sei Tuan Deli Serdang dilihat kondisi kualitas pelayanan, budaya masyarakat dan pengaruhnya terhadap daya tarik wisata dan minat berkunjung kembali di daerah tersebut. Populasi penelitian ini ada wisatawan lokal maupun mancanegara yang pernah berkunjung ke wisata Bahari Percut Sei Tuan. Metode penelitian yang digunakan adalah penelitian kausal yaitu untuk melihat hubungan antar variabel dan faktor yang paling dominan mempengaruhi variabel dependen. Hasil penelitian ini adalah kualitas pelayanan dan budaya masyarakat berpengaruh positif dan signifikan terhadap daya tarik Wisata Bahari Percut Sei Tuan. Demikian juga daya tarik wisata berpengaruh positif dan signifikan terhadap minat berkunjung kembali ke tempat wisata Bahari Percut Sei Tuan.
Penelitian ini bertujuan untuk (1) mengetahui dan menganalisis produk inovasi berpengaruh positif signifikan terhadap keunggulan bersaing pada Lim’s Cafe Kisaran (2) mengetahui dan menganalisis pemasaran media sosial berpengaruh positif signifikan terhadap keunggulan bersaing pada Lim’s Cafe Kisaran, dan (3) mengetahui dan menganalisis produk inovasi dan pemasaran media sosialberpengaruh positif dan signifikan terhadap keunggulan bersaing pada Lim’s Cafe Kisaran. Metode penelitian yang digunakan adalah kuantitatif deskriptif. Populasi pada penelitan ini adalah pelanggan pada Lim’s Cafe Kisaran yang berjumlah 185 orang. Jumlah sampel pada penelitian ini 65 orang. Teknik pengambilan sampel yang digunakan purposive sampling. Analisis data menggunakan Analisis Regresi. Hasil penelitian menunjukkan (1) produk inovasi berpengaruh positif dan signifikan terhadap keunggulan bersaing dengan thitung 4,927 > ttabel 1,998 p-value 0,000 < 0,05, (2) pemasaran media sosial berpengaruh positif signifikan terhadap keunggulan bersaing dengan 2,897 > ttabel 1,998 p-value 0,005< 0,05, (3) produk inovasi dan pemasaran media sosial berpengaruh positif dan signifikan secara simultan terhadap keunggulan bersaing dengan Fhitung 26,906>Ftabel 3,15p-value 0,000 < 0,05.
The Covid-19 pandemic has had a considerable impact on the development ofhospitalitybusiness in the country. This resulted in many hotel industries losing money and even temporarily closing hotels until the pandemic was over. The research method used is quantitative data, namely to obtain data and information that will be used as the language of the analyst. The research sample was 83 people. The data collection techniques used were interviews, documentation and distribution of questionnaires at the Reddoorz Hotel Near Hermes Place Polonia Medan. The objectives of this study are: (1) To determine the effect of price on consumer decisions to stay at the Reddoorz Hotel Near Hermes Place Polonia Medan. (2) To determine the effect of location on consumer decisions to stay at the Reddoorz Hotel Near Hermes Place Polonia Medan. (3) To determine the effect of price and location on consumer decisions to stay at the RedDoorz Hotel Near Hermes Place Polonia Medan. The results of this study will show that: (1) There is an effect of price on consumer decisions with a value > > = 5.394> 1.663 with a significant a (0.000 <0.05). (2) There is an effect of location on consumer decisions with a value > > = 4.012> 1.663 with a significant a (0.000 <0.05). (3) There is an effect of price and location on consumer decisions with > > (50.154> 3.11).
This study aims to determine the effect of brand equity and price on purchasing decisions for Honda ADV 150 ABS motorcycle PT. Indostar Sukses Mandiri Medan. The formulation of the problem in the study is how the influence of brand equity and price on the purchase decision of a Honda ADV 150 ABS motorcycle at PT. Indostar Sukses Mandiri Medan where this research uses descriptive analysis methods and statistical methods. The data used in this study are primary data and secondary data. The population in this study were customers at PT. Indostar Sukses Mandiri Medan. The results of the research based on the partial t-test for the effect of brand equity on purchasing decisions are shown by t count - 1,101 and t table of 1,688, while the effect of price on purchasing decisions is shown by t count 12,042 and t table of 1,688. By comparing F count amounting to 122.923 with F table = 3.14 means that the effectiveness of brand equity and price has a significant effect on purchasing decisions. The coefficient of determination (R2) shows that PT. Indostar Sukses Mandiri Medan that the coefficient of determination (R²) is 0.793. This means that 79.3% of purchasing decisions can be explained by brand equity and price variables, while the remaining 20.7% of decisions are influenced by other variables outside of this study, for example location, loyaltyetc.
The ministry of education stated that early childhood is considered important because has become a priority of government policy as strengthening institutions to improve the quality of paud education services. This increasingly varied educational condition makes parents more selective in choosing and increasingly critical both in terms of fasilities and prices (cost). The objective of these study are to know : (1) The effect of facilities parent’s satisfaction in Stanford International Pre-School Medan in 2019/2020, (2) The effect of price parent’s satisfaction in Stanford International Pre-School Medan in 2019/2020,and (3) The Influence of facilities and price on parent’s satisfaction in Stanford International Pre-School Medan in 2019/2020. The research method that used is Quantitative and Qualitative Methods with descriptive analysis. The technique of data collection that used to analyze this data by using the study of the distribution questionnaires to parent’s Stanford International Pre-School Medan in 2019/2020. The population in this study was parents who entrolled their children in the Stanford International Pre-School for period 2019/2020. The sampling technique is purposive sampling from 77 respondents. The result of research methodology showed that (1) The Facilities variable has positive and significant effect parent’s satisfaction in Stanford International Pre-School Medan in 2019/2020. It was obtained TCount10,969> TTabel 1,665 with Sig a (0,025 <0,05) , (2) The Price variable has positive and significant effect parent’s satisfaction in Stanford International Pre-School Medan in 2019/2020. It was obtained TCount -7,168> TTabel 1,665 with Sig a (0,00 <0,05) , and (3) The Facilities and Price variable have positive and significant effect parent’s satisfaction in Stanford International Pre-School Medan in 2019/2020. It was obtained FCount 185,185> FTabel 1,292 with Sig a (0,00 <0,05). Based on the analysis, the coefficient of determination (R2) that is 0,834 which means that the decision of parents is influence by brand image and location that consist of 83,4 %, and the remaining of 16,8% is influenced by other factors.
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