To deepen our understanding of the relationship between social media and political change during the Egyptian uprising of early 2011, events in Tahrir Square must be situated in a larger context of media use and recent history of online activism. For several years, the most successful social movements in Egypt, including Kefaya, the April 6th Youth, and We are all Khaled Said, were those using social media to expand networks of disaffected Egyptians, broker relations between activists, and globalize the resources and reach of opposition leaders. Social media afforded these opposition leaders the means to shape repertoires of contention, frame the issues, propagate unifying symbols, and transform online activism into offline protests.

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By delving into the detailed account of the Tunisian uprising, this article offers an explanation that sets the 2010 uprising apart from its precursors. The 2010 uprising was successful because activists successfully managed to bridge geographical and class divides as well as to converge offline and online activisms. Such connection and convergence were made possible, first, through the availability of dramatic visual evidence that turned a local incident into a spectacle. Second, by successful frame alignment with a master narrative that culturally and politically resonated with the entire population. Third, by activating a hybrid network made of the connective structures to facilitate collective action – among Tunisians who shared collective identities and collective frames – and connective action – among individuals who sought more personalized paths to contribute to the movement through digital media.