Conventional methods of estimating latent behaviour generally use attitudinal questions which are subjective and these survey questions may not always be available. We hypothesize that an alternative approach can be used for latent variable estimation through an undirected graphical models. For instance, non-parametric artificial neural networks. In this study, we explore the use of generative non-parametric modelling methods to estimate latent variables from prior choice distribution without the conventional use of measurement indicators. A restricted Boltzmann machine is used to represent latent behaviour factors by analyzing the relationship information between the observed choices and explanatory variables. The algorithm is adapted for latent behaviour analysis in discrete choice scenario and we use a graphical approach to evaluate and understand the semantic meaning from estimated parameter vector values. We illustrate our methodology on a financial instrument choice dataset and perform statistical analysis on parameter sensitivity and stability. Our findings show that through non-parametric statistical tests, we can extract useful latent information on the behaviour of latent constructs through machine learning methods and present strong and significant influence on the choice process. Furthermore, our modelling framework shows robustness in input variability through sampling and validation.

The emergence of data-driven demand analysis have led to the increased use of generative modelling to learn the probabilistic dependencies between random variables. Although their apparent use has largely been limited to image recognition and classification in recent years, generative machine learning algorithms can be a powerful tool for travel behaviour research by replicating travel behaviour by the underlying properties of data structures. In this paper, we examine the use of generative machine learning approach for analyzing multiple discrete-continuous (MDC) travel behaviour data. We provide a plausible perspective of how we can exploit the use of machine learning techniques to interpret the underlying heterogeneities in the data. We show that generative models are conceptually similar to choice selection behaviour process through information entropy and variational Bayesian inference. Without loss of generality, we consider a restricted Boltzmann machine (RBM) based algorithm with multiple discrete-continuous layer, formulated as a variational Bayesian inference optimization problem. We systematically describe the proposed machine learning algorithm and develop a process of analyzing travel behaviour data from a generative learning perspective. We show parameter stability from model analysis and simulation tests on an open dataset with multiple discrete-continuous dimensions from a data size of 293,330 observations. For interpretability, we derive the conditional probabilities, elasticities and perform statistical analysis on the latent variables. We show that our model can generate statistically similar data distributions for travel forecasting and prediction and performs better than purely discriminative methods in validation. Our results indicate that latent constructs in generative models can accurately represent the joint distribution consistently on MDC data.

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In this paper, we implement an information-theoretic approach to travel behaviour analysis by introducing a generative modelling framework to identify informative latent characteristics in travel decision making. It involves developing a joint tri-partite Bayesian graphical network model using a Restricted Boltzmann Machine (RBM) generative modelling framework. We apply this framework on a mode choice survey data to identify abstract latent variables and compare the performance with a traditional latent variable model with specific latent preferences -safety, comfort, and environmental. Data collected from a joint stated and revealed preference mode choice survey in Quebec, Canada were used to calibrate the RBM model. Results show that a significant impact on model likelihood statistics and suggests that machine learning tools are highly suitable for modelling complex networks of conditional independent behaviour interactions.