This study compared importance ratings of social values between fashion innovators and non-innovators. The data came from a survey of 607 middle class consumers who rated the nine social values comprising the List of Values (Kahle and Kennedy 1989). As hypothesized, 70 fashion innovators rated the value of excitement more highly than 536 non-innovators, even when chronological age was held constant. This finding was similar for men and women, African-American and whites, demonstrating its robustness. The value of fun & enjoyment was also more highly rated by the fashion innovators.

A thank you is just not sufficient reward for the effort the Pathways representatives have put forth on behalf of the future of higher education and the next generation of accountants. But that is all we have to offer. Our appreciation for all the time and effort you have put into this accounting education effort is beyond the words the Commissioners have to express it. We took on a monumental task, and with your thoughtful contributions and those of the multitude of people who provided comments and suggestions, we have put together a strategy and structure for accounting education that will have long-term implications for the next generations of accountants and the entire education process.When we started this process, we did not have a road map of how to do this, but with the efforts of the Pathways team, we put together a supply chain structure that included many stakeholders and a process to provide as much feedback and input as possible into our deliberations. Then, with your volunteer spirit, passion, and effort (and a few webinars and conference calls to help keep us on track), we reached our goal and put forth our vision for changing the future of accounting education. While it may take generations to fully implement some of our recommendations, we laid the solid groundwork and structure needed to tackle the tough issues to enhance the accounting education process and our profession. As the effort progressed, we became a family on a journey to reach a common goal. We are confident we will all look back on the journey fondly, at the personal relationships we developed and the solid recommendations we put forth.Finally, as we have structured our efforts to continue into the future, starting with implementation activities targeted at these recommendations, it is our dream that we will be reading about the Pathways efforts 20 to 30 years from now. Sponsoring Organization RepresentativesCover photo credits (left to right): This

This article reports a study of differences in self‐reported fashion innovativeness, fashion opinion leadership, and spending for new fashions between middle‐class blacks and whites of both sexes. The data was obtained by a mail survey from a random sample of 568 consumers from five states. Analysis of covariance with the effects of age and income controlled indicated (1) a strong main effect for sex, with women reporting greater fashion innovativeness, opinion leadership, and spending than men; (2) a weak main effect for race, with blacks reporting greater innovativeness, opinion leadership, and spending than whites. The difference between the sexes was larger than the difference between races, and no interaction effects were observed.