The majority of academic libraries currently use one or more social media websites in their efforts to communicate and engage with students. Some of the most widely used sites are Facebook, Twitter, YouTube and Instagram. Education Library users at the University of British Columbia were surveyed and asked to rank whether they preferred receiving Education Library communications from Facebook, Twitter or WordPress (blogs). The results indicate that students ranked Facebook first, WordPress second and Twitter third. Students also provided explanations for their rankings, and Facebook was the top choice because it is the most widely used as well as the most convenient way to access Library information. Additional research in this area should be conducted at other academic libraries.
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