The spread of the Covid-19 pandemic throughout the world, including Indonesia, has caused most daily activities to be replaced by an online system. This creates an urgency for MSMEs to implement business marketing through digital systems. This study aims to create and implement the best business strategy in today's digital era for Warung Putri based in Batam, Indonesia. This business strategy is to create a printed menu and start implementing digital marketing using Instagram as a social media platform. The results of the study show that the printed menu and the implementation of digital marketing through Instagram have increased user brand awareness of the products of female stalls which hold an important key for business customers database growth.
This study aims to determine the effect of service quality, brand identification, convenience, trustworthiness, and product quality on brand loyalty by mediating consumer satisfaction on cosmetic products in Batam City. The technique of collecting data is by means of a survey using a questionnaire. The data collected were 330 respondents consisting of women who use cosmetics and live in Batam. The research methodology used is quantitative research methodology and Structural Equation Model analysis method using Smart Partial Least System 3. The results of this study find that service quality and brand identification have a significant positive effect on consumer satisfaction. Convenience, trust, and product quality have no effect on consumer satisfaction. The consumer satisfaction variable has a significant negative effect on brand loyalty.
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