The rise in self-publishing, digital folk culture and social media participation, have revolutionized reading and writing practices. Readers can directly contact their favourite authors, and publishers, through social media and become authors, and publishers, themselves. One of the outcomes of digital reading and writing is that writing is now becoming more democratic: traditional publishers are no longer the sole gatekeepers of culture. The popularity of social writing platform Wattpad is a recent example of how a new generation of influential and innovative writers is entering the publishing arena. This also demonstrates that there is a demand for authorship without the intervention from publishers. Despite this, traditional notions of authorship, ownership and control are prevalent in contemporary publishing hindering the true potential of creativity. The disharmony between the rise of the amateur author and the control of the traditional publisher is confronted in the digital public sphere. Consequently, issues such as authority and influence are mediated during the activities and interactions that take place on social media and other online platforms. Established authority figures, such as famous authors or well-known publishers, that exert authority and influence in the traditional sphere, can shift this authority and influence to the digital world; however, this sphere is also occupied by emerging networks of influencers, such as emerging authors or micro-celebrities, who gain popularity as a result of specific trends, in specific domains, at specific times. This article will examine how new and established authors are using social platforms, and social media, to publish their writing, build communities and extend their dialogue with readers and other writers. A netnographic study of Wattpad will identify which authors are the influencers and innovators in social publishing. Consequently, this article will underscore the increasing importance of social networks and social relationships in 21st century publishing.
Historically, zines have been an alternative outlet for niche topics, or writers and writing, that are ignored by mainstream media. Zines are significant because they offer the opportunity for connection, community, and networking between those interested in these diverse topics. The developments in digital technology have enabled zines to extend into the online sphere: this increased access has resulted in increased participation (by readers and writers). This paper will focus on (digital) zines that are created by people of colour (POC). In recent years, there has been much discussion and media coverage about the lack of diversity in cultural output, and various campaigns, to promote diverse writing have followed. Through a case study of the POC Zines Project-a community-building project that promotes zines by POC-this paper will look at how creators of zines are experimenting with digital formats and social platforms, and will consider what mainstream publishers can learn from this. As Radway (in: Anouk (ed) From codex to hypertext. University of Massachusetts Press, Amherst, 2012) outlines "zine-ing is a social phenomenon, a form of social action driven by desires for new forms of sociability and new ways of being in the world" (p. 140): this paper will highlight the important of social collaboration and production on opening up the creative process and offering a response to the under-represented in traditional publishing.
The conversations surrounding 'diversity' in the Anglo-American book publishing industry have increased in recent years, and often centre around the lack of representation of publishing professionals, authors, and characters of colour. This paper contextualises these discussions within British YA, a market that has grown in popularity since 2006. Through an analysis of the corpus of all Young Adult fiction titles published, in the UK, during the 2006-2016 period, this paper will investigate what percentage of the titles were created by authors of colour; to determine whether this number has risen over the years, and to pinpoint any patterns and anomalies that emerge over the time period.
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