PurposeMuch research has been dedicated to the screening of new product ideas. Far less is known, however, about how to select the most promising new service ideas. Moreover, the specific characteristics of business services are rarely taken into account. This paper aims to investigate this issue.Design/methodology/approachBased on an extensive literature review and on a case study in the business‐to‐business information technology industry, this paper therefore develops a screening method with which to assess and select new business service ideas.FindingsThe study surprisingly reveals that the customers' view is rarely included into the valuation of new service ideas in management practice, although customer involvement is largely claimed in the literature. The supposition is that customer involvement is seen as difficult and costly in practice.Originality/valueThe paper proposes an effective and manageable tool to assess new business service ideas that also allows for easy involvement of customers into the screening process.
Agent-based simulations of science that account for the linkage between micro-level behavior of scientists and macro-level results of scientific competition are rather scarce. The approach of this simulation model is to link the motivation and behavior of scientists to knowledge growth and scientific innovations via the emergence of new knowledge fields. A new knowledge field is considered both to be a result of scientific competition and a representation of scientific advancement. This paper takes a closer look at the scientists' motivation and how they coordinate and add to scientific progress as utilitydriven agents. Accounting for stylized facts of scientific competition, selected simulation results show how deep the processes of knowledge generation, reputation and scientific innovations are intertwined. As scientists are assumed to be of different utility types and have different aspiration levels, this approach is able to account for adaptive behavior of agents.
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