Understanding content-based promotion and marketing on various social media is fascinating for academic business people, policymakers, and other business communities. So for that, we discussed it to get that resilience. Our data was obtained electronically by searching on Google Scholar and Google Search for several documents and scientific evidence relevant to answering this study's question. The procedures that we carry out include the following; reviewing data with a data coding system, analyzing data evaluation, and they conclude through interpretation. So that the data we present meets high validity and reality principles. After a series of studies and discussions, the understanding of content-based promotion and marketing on social media in the technological era is a fascinating discussion. This is because the various content published on social media for business promotion has helped business people increase sales and enable their businesses to continue sustainability. Thus, these findings will be helpful in studies and discussions in the academic environment.
Penelitian ini berjudul “Analisis Pengaruh Koleksi Bahan Pustaka dan Penataan Tata Ruang Terhadap Minat Baca Pengguna Perpustakaan Pada Jurusan Administrasi Bisnis Politeknik negeri Pontianak (Polnep)”. Penelitian ini bertujuan untuk mengetahui pengaruh dari Koleksi Bahan Pustaka dan Penataan Tata Ruang Terhadap Minat Baca Pengguna Perpustakaan. Variabel yang diteliti adalah varibel Koleksi Bahan Pustaka, Penataan Tata Ruang, dan Minat Baca Pengguna Perpustakaan. Perpustakaan yang baik harus memiliki koleksi bahan pustaka yang memadai dan mempunyai nilai dan manfaat bagi yang memerlukannya. Selain itu penataan tata ruang perpustakaan perlu dilakukan sebaik mungkin, sehingga kondisinya merasa nyaman dan aman, sehingga minat baca pengguna perpustakaan dapat meningkat. Metode analisis yang digunakan untuk menguji hipotesis dalam penelitian ini menggunakan teknik analisis regresi linier berganda dan dihitung melalui program SEM (AMOS). Penelitin ini dilakukan dengan pembahasan deskriptif dan kuantitatif. Hasil pembahasan secara kuantitatif variabel koleksi bahan pustaka, penataan tata ruang, dan minat baca pengguna perpustakaan berpengaruh secara signifikan baik secara parsial maupun simultan.
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