This study uses means-end chain (MEC) techniques to examine the awareness, decision-making procedure, and personal values of the elderly with regard to virtual reality leisure activities. The results of the study show that elderly respondents value virtual reality leisure activities that are fun, safe, and easy. In terms of outcome benefits, elderly respondents value feeling physically and mentally healthy, firsthand experience, and satisfied curiosity. In value terms, elderly respondents hope that their chosen virtual reality leisure activities improve not only their relationships with others, but also their enjoyment, quality of life, and sense of belonging. The results show that, while consumers with different awarenesses of virtual reality leisure activities have different decision-making processes, they share creating “good memories” as the terminal value with the most significant effect. This presents a potential opportunity to promote virtual reality leisure activities. Relevant bodies or enterprises can seek to create good memories in consumers by developing activities that are safe and fun, promote good health, and provide good service, thereby attracting the interest of elderly consumers.
In this study, we examine the behavioral intentions of the elderly, with regard to experiencing virtual reality leisure activities, and propose a new experience model with experience value as a mediating variable. We gathered 294 effective samples consisting of elderly people. Each elderly respondent experienced the activities for ten weeks. The results show that experience value is not only able to effectively predict behavioral intentions (including purchases and ongoing participation), but it is also a mediating variable in the relationship between experience quality and behavioral intentions. These findings fully confirm the importance of Bgiving consumers a satisfaction experience^advocated in the literature on the experience economy. The present study also shows that experience seeking and experience quality both have a significant positive relationship with experience value, and that experience value in turn influences behavioral intentions, providing empirical support for the conceptualization of virtual reality leisure activity for elderly people.
The increase in the demands for surveillance of chronic diseases, long-term care, and self-health management has allowed mobile smart health wearable devices to become products with greater business potential in past years. Wearable devices being able to be worn for long periods are the most suitable for 24-h weatherproof monitoring. Nevertheless, most technological products are not developed specifically for older adults. Older adults might be apprehensive and fearful about the use of technological equipment and might appear “technologically anxious”, so it was wondered whether older adults could smoothly operate and comfortably use smart wearable device products, and how “technological anxiety” would affect their behavior and attitude towards using these devices. The variables of “technology readiness”, “technological interactivity”, “perceived usefulness”, “perceived ease of use”, “attitude”, and “intention to use” are therefore discussed in this study. Taking “technological anxiety” as the moderating variable to develop the questionnaire scale, the quantitative research with structural equation model is applied to discuss the older adults’ intention to use smart health wearable devices. The questionnaire was distributed to older adults’ community care centers, senior centers, and senior learning centers in Taiwan, and to an older adults’ group above the age of 60 with experience in using smart bracelets. A total of 200 questionnaires were distributed, and 183 were retrieved, with 166 valid copies. The research results reveal that users with higher technology readiness, and older adult users with higher technological interactivity, present a higher perceived ease of use and perceived usefulness. Technological anxiety would affect users’ attitude and further influence the intention to use. The research results could help understand older adults’ needs for using smart health wearable devices.
To cope with the demands for medical care in an aging society, smart healthcare wearable devices that can measure physiological signals are being regarded as the primary tools in medical care programs, allowing the users to acquire basic health data. Although the smart healthcare wearable devices could be applied to disease management and prevention that could help older adults control their health, older adults must be willing and able to use and continue to use them. In this research, interviews conducted through means–end chain (MEC) and laddering were used to guide the older adults step-by-step by explaining abstract ideas and emphasizing value in their perceptions of specific attributes. A “hierarchical value map” was further constructed to confirm the perceived value of smart healthcare wearable devices to older adults. The research results showed that, in terms of attribute functions, seniors believed that smart bracelets in mobile health devices should have the attributes of safe use, real-time information feedback, correct data, comfortable wear, and clear screen. In terms of consequent benefits, older adults can use smart bracelets in mobile health devices to gain benefits in learning about smart products, understanding technology applications, increasing health awareness and relaxation, and satisfying curiosity. In terms of value goals, older adults want to achieve the value goals of a sense of social belonging, improved quality of life, and healthier bodies. Health is the most important thing for older adults, but previous research has often focused on the use of equipment for physical examinations; relatively few studies have allowed older adults to experience the equipment personally. The device can provide the ultimate value of long-term health promotion for older adults.
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