With the development of economy, people’s demand for travel is also increasing. They are no longer satisfied with the single standardized travel products of travel agencies and begin to pursue personalized. When many customers travel, the most important thing is their subjective feelings. This is also the focus of tourism enterprise research. Therefore, introducing experiential marketing into tourism and realizing experiential marketing can enhance the sense of experience of tourism, improve the economic benefits of tourism, and promote the development of tourism. This paper mainly studies the application of experiential marketing in tourism industry. In this paper, based on the tourism situation of Qingyan Ancient Town and the tourism marketing activities of other tourist attractions, combined with my own design, we developed an optimized design scheme of experiential marketing. In the process of implementation, there are still areas to be improved, and the author will continue to study and learn from the sharing of other scholars. The purpose of this paper is to study the validity of marketing strategies of tourist attractions based on experiential marketing. On the one hand, the research of this paper can enrich the theory of experience marketing; on the other hand, it can also provide reference for the reality of tourism marketing, which has theoretical and practical significance.

New media is a scientific and technological product under the background of the new era, and now new media technology has been widely used in all aspects of social development, and it has spawned the arrival of the new media era. In the new media environment, the survival and development environment faced by enterprises have undergone earth-shaking changes; if you still follow the traditional marketing methods, it will not only reduce the effectiveness of marketing but also because of the deviation from the development requirements of the times be eliminated, bringing threats to the survival and development of enterprises. The development of new media, represented by the Internet and mobile phones, has brought great changes to various industries in the world including tourism. The market size of the travel network is expanding, and online sales are soaring. At the same time, all kinds of tourism organizations often have blind optimism in the construction of tourism networks and lack of reasonable application means, so that tourism network marketing is far from exerting its potential in reality; on the one hand, it cannot provide transaction services that satisfy both supply and demand; on the other hand, it also affects the economic benefits of tourism organizations. Compared with the rapid development of the tourism media industry, the theoretical research related to the actual situation lags significantly. Although the number of related studies at home and abroad is increasing, most of them stay at the level of explanation and introduction, and the analysis of the tourism industry chain is not enough. The breadth and depth of the study are sorely lacking. The future letter needs to summarize the successes and failures of the development of the tourism media industry from a theoretical height and carry out theoretical improvement to guide practice, and it also needs to strengthen forward-looking research, summarize the laws and models, and put forward practical implementation plans to improve the overall development level of the tourism and media industry. Aiming at the problem of new media marketing strategy in shopping tourism scenic spots, this paper applies descriptive research, questionnaire survey, statistical processing, mathematical model, and other research methods to analyze the characteristics of new media such as prominence of personalization, increased audience selectivity, and diversified forms of expression presented by new media compared with traditional media, as well as the differences between the two in terms of communication status, dominant state, and audience state. 4I Marketing theory is applied to new media marketing, the changes in the marketing environment and marketing needs under the background of new media, and the extensive impact of these changes on the marketing mix strategy; the basic strategies and expected effects of new media marketing of tourism enterprises are studied from the aspects of product, price, channel, and promotion; the IPA model is constructed, and the empirical analysis of the shopping tourist attractions of Changshu Garment City in China is carried out. Through the research of this paper, in theory, the understanding of new media marketing is enriched, and in fact, it provides guidance for optimizing the new media marketing strategy of tourist attractions.

The Internet has penetrated into all fields. As the most dynamic “sunrise industry,” tourism has also been swept into such a wave of Internet. In such an era of “information overload,” how to find one’s favorite attractions among the massive tourist attractions has become a difficult problem. In order to solve this problem, personalized recommendation technology is applied, among which collaborative filtering recommendation technology is one of the core technologies while the collaborative filtering algorithm still has problems. The research and analysis of the algorithm, this paper improves the technology for the problems of low recommendation accuracy that considers user interest changes. It for attribute scoring. It uses the multiattribute score of the item to calculate the user’s overall evaluation score of each attribute of the item; for the change of user interest, a time function based on the Ebbinghaus forgetting law is introduced to calculate the user similarity. It is given a certain weight, that is, a time function, to ultimately ensure the accuracy of the recommendation. Exploring the tourism destination recommendation and marketing model based on the collaborative filtering algorithm can enrich the relevant theories of it on the one hand, and on the other hand, it can lay the foundation for building a real tourism recommendation website.

In recent years, under the background of the national development strategy of rural revitalization, rural tourism has become a new way of tourism. With the upsurge of rural tourism, there has also been a wave of “homestay fever” across the country. Country house tourism is a personalized rural tourism method that has emerged with the development of our country’s tourism industry in recent years. However, in the context of the surge in the number of homestays in rural tourism destinations, homogeneous competition, simple replication, low-price competition, and other quality development problems have become increasingly prominent. In order to realize the high-quality development of country houses and meet the differentiated needs of customers, it is necessary to explore the dimensions of tourists’ perceived value of country houses from the perspective of tourists, to study the gap between tourists’ expectations and actual perceptions, and from the perspective of tourists’ value perception to make suggestions for improvement. This paper takes the theory of customer perceived value as the theoretical basis, and on the basis of referring to the relevant literature, combined with the actual situation of the homestay in Luci Village, to construct an index system of the perceived value of tourists in the country house. Use IPA (Importance-Performance Analysis) to identify the difference between the actual performance and expected importance of tourists’ perceived value, use questionnaires and statistical software to analyze the difference in guest satisfaction and importance, and put forward key improvement goals to improve the quality of homestay development in the future. The effectiveness of the method proposed in this paper is verified through the case of a country house in Luci Village, Tonglu County.