Purpose- This study is designed to examine the bibliometric analysis of existing studies with VOSviewer to provide a perspective to researchers who will work on "brand reputation" in the field of brand management. The aim of the study is for managers and marketers to develop strong strategies to increase brand reputation, for academics to determine what the related concepts are that affect brand reputation and to investigate the literature in this context. Methodology- The study included 77 studies with SSCI, SCI-Expanded and ESCI indexes in the Web of Science database. The downloaded data were evaluated by author, citation, journal, country, institution, keyword and abstract analysis. Findings- As a result of the analysis, it was determined that the first study was conducted in 1991, the number of studies increased since 2018, researchers from the USA, England, Australia, China and India conducted more studies, and there were more studies in the USA, and the authors were mostly involved in a single study. In keyword analysis, the concept of brand reputation is mostly examined together with concepts such as reputation, corporate reputation, brand image, brand trust, brand equity, social responsibility, consumer behavior, brand awareness, brand loyalty, Twitter, brand recognition, public relations, consumer engagement, In the abstract analysis, it was observed that concepts such as reputation, corporate social responsibility, identity, attitudes, brand image, and consumers were examined. Conclusion- In the conclusion and discussion part of the study, these findings were evaluated and new study suggestions were presented to the researchers. Keywords: Key themes, brand reputation, bibliometric analysis, VOSviewer, web of science JEL Codes: M30, M31, M39
Öz: Bisiklet etkinlikleri bisiklet turizmi kapsamında yapılan, katılımcılarına bir gruba üye olmak, farklı destinasyonları ziyaret etmek ve sosyalleşmek gibi deneyimler sunan, yarım gün veya tam gün olabildiği gibi konaklamalı tur organizasyonları ile de gerçekleştirilebilen faaliyetlerdir. Bisiklet etkinliklerine katılan bireylerin motivasyonlarının ve sürekli ilgilenim düzeylerinin tespit edilmesi, organizasyonların iyi bir şekilde planlanmasına ve yönetilmesine olanak sağlayacaktır. Bu kapsamda bu çalışmanın amacı, bisiklet etkinliklerine katılan bireylerin motivasyonlarının belirlenmesi, sürekli ilgilenim düzeylerinin ölçülmesi ve bu iki kavram arasındaki ilişkinin irdelenmesidir. Amaçlı örnekleme yöntemi kullanılan araştırmada 451 bisikletçiye ulaşılmıştır. Veriler 2019 yılı Aralık ayı ve 2020 yılı Ocak-Şubat-Mart aylarında İzmir'de bisiklet gruplarının ve diğer organizatörlerin düzenlendiği bisiklet etkinliklerine katılan bireylerin oluşturduğu gruplara uygulanan anketlerden elde edilmiştir. Anket verileri SPSS (Statical Packages for Social Sciences) programı ile analiz edilmiştir. Çalışma kapsamında elde edilen en önemli bulgu, "Meydan Okuma" motivasyon boyutunun bağımlı değişkenler olarak nitelendirilen sürekli ilgilenim faktörlerinin tamamını etkilediği bulgusudur.
This study aims to test the effect of buyers' relationships with each other according to demographic characteristics (gender, age, marital status, and monthly income) on their views on the benefits of smartphones. It also investigates which benefit the buyers' relations with each other are grouped around. Data were collected by online survey method from 239 buyers who had purchased smartphones before. The obtained data were analyzed by running social network analysis on UCINET 6.0 program. The results of the analysis show that the relations of smartphone buyers with each other are mostly grouped in terms of multiple benefits. The results of the regression analysis show that buyers' relationships with each other by age, marital status, and monthly income, not by gender, have a significant effect on their opinions on both the functional benefits and multiple benefits of smartphones. In addition, the relationship of buyers to each other only by age, not by gender, marital status and monthly income, has a significant effect on their opinions on the experiential benefits of smartphones. However, buyers' relationships with each other by all demographic characteristics do not have a significant effect on their opinions on the symbolic benefit of smartphones. The results of the study were discussed.
Purpose- There is a research gap in which the most commonly used economic theories in consumer behavior literature are discussed, but conceptual themes are examined together with these theories. For this reason, this study aims to reveal the co-authorships, co-characteristics, co-economic theories, co-other theories, co-constructs, and co-keywords involved in the studies in the field of consumer behavior under seven economic theories. Methodology- This study provides a bibliometric analysis of seven economic theories used in consumer behavior research published in Scopus, ESCI and/or SSCI and other indexes (eg EBSCO, ProQuest) between 2015 and 2021. For this purpose, 52 studies were selected through Google Scholar and analyzed with the VOSviewer program. Findings- The study's findings determined that the number of consumer behavior research based on economic theories was higher in 2020–2021. The authors of the study were not co-authors of any other study. The vast majority of the studies were quantitative, and most of the studies were conducted in China and India. In addition to these results, it has been found that Impulsive Buying and Conspicuous Consumption are the theories used most in consumer behavior research. Also, a construct used in a study title based on any economic theory among the seven economic theories was not used in any working title based on any other economic theory. Finally, impulse buying, hedonic value, and Instagram were co-keywords for some studies based on Impulse Buying (Purchasing) Theory (IBT) or Conspicuous Consumption Theory (CCT). Conclusion- In the discussion part, the study's contributions were included; and the study's limitations and suggestions for future research were given. Keywords: Consumer behaviors, bibliometric analysis, seven economic theories, empirical studies, VOSviewer Program JEL Codes: D11, M30, M31
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