Hangi Alandan Hakem Atanmalı: İLETİŞİM MEDYA TAKİP MERKEZLERİ ÜZERİNDEN TÜRKİYE’DE YAPAY ZEKÂNIN MEDYADAKİ KULLANIMININ DEĞERLENDİRİLMESİ* Prof. Dr. Mehmet ÖZÇAĞLAYAN Marmara Üniversitesi, Türkiye mehmet.ozcaglayan@marmara.edu.tr https://orcid.org/0000-0001-6459-8054 İrem YENİCELER KORTAK Marmara Üniversitesi, Türkiye iremynclr@gmail.com https://orcid.org/0000-0002-5375-8013 ÖZ Yapay zekâ teknolojilerinin gelişmesi ve bireylerin rahatlıkla kullanabileceği bir hale gelmesi bu alana yönelik yapılan çalışmaları da derinleştirmiştir. Kişilerin gündelik hayatta sıklıkla başvurduğu ve onlara doğru bilgiyi sağlamayı amaç edinen medya araçları da yapay zekâ teknolojilerini kullanarak güncel olanı yakalamaya özen göstermektedir. Yapay zekânın kullanımı, özellikle her gün binlerce verinin yer aldığı medya takip merkezlerinde özellikle önemli olmakta ve sağladığı hız, tercih edilebilirliğini artırmaktadır. Bu kapsamda, çalışmada Türkiye’de bulunan medya takip merkezlerindeki gerçekleştirilen basılı medya, görsel – işitsel medya ve internet medyası takibi sürecinde kullanılan yapay zekâ teknolojileri incelenmiştir. Yapay zekâ teknolojilerinin medya takip merkezlerinin farklı alanlarında ne şekilde değişim gösterdiğini açıklamayı amaçlayan çalışmada, odak grup yöntemi kullanılmıştır. Yarı yapılandırılmış görüşmeler yapılarak sürdürülen araştırmanın sonucunda yapay zekânın alt dallarının medya takibini gerçekleştirirken mecralar arasında farklılaştığı saptanmıştır. Buna göre basılı medya ve internet medyasının takibinde makine öğrenmesi sıklıkla kullanılırken görsel – işitsel medya takibinde ise doğal dil işleme yöntemlerinden daha fazla şekilde faydalanılmaktadır. Anahtar Kelimeler: Yapay Zekâ, Medya Takip Merkezleri, Yeni Medya, İnternet Basını, Basılı Medya EVALUATION OF THE USE OF ARTIFICIAL INTELLIGENCE IN THE MEDIA IN TURKEY THROUGH MEDIA MONITORING CENTERS ABSTRACT The development of artificial intelligence technologies and the fact that they can be easily used by individuals has also had an impact on research in this area. The media tools that people often refer to in their daily lives and that aim to provide them with the right information are also taking care to keep up with the latest news by using artificial intelligence technologies. The use of artificial intelligence is particularly important in media monitoring centres, where thousands of data points need to be located every day, and the speed it provides makes it preferred. In this context, in this study, artificial intelligence technologies used in the process of monitoring print media, audio-visual media and internet media in media monitoring centers in Turkey were examined. The focus group method was used in the study, which aims to explain how artificial intelligence technologies have changed in different areas of media monitoring centers. As a result of the research carried out by conducting semi-structured interviews, it was determined that the sub-branches of artificial intelligence differed between the media while monitoring the media. Accordingly, while machine learning is frequently used in the follow-up of print media and internet media, natural language processing methods are used more in the follow-up of audio-visual media. Keywords: Artificial Intelligence, Media Monitoring Centers, New Media, Internet Press, Print Media.
Global news agencies continue to play a fundamental role as news providers not only for media outlets but also for individuals by making the instant dissemination and consumption of news possible and promoting an experience of global connectedness. The globalization of the media has led to a few global news agencies dominating the world's media; thus, the influence of these agencies can spread across countries without regard to political boundaries. As part of the international race to win the Arab public opinion and consolidate their dominance in the Arab world, the big global news agencies are seeking to present their programs and news in Arabic language. In recent years, Turkey as an important regional power in the Arab world has taken some initiatives to communicate with the Arab public through the press, the most important of which is the Arabic Department of the Anadolu (News) Agency. On this basis, the study aims to examine the level and nature of the media presence of Anadolu Agency's Arabic Department in the Arab world and how Anadolu Agency can become a reliable news source for the largest Arab media outlets. In this study, on the one hand, a quantitative approach was adopted in which the researchers collected data on the daily and the monthly number of news quoted by Arabic newspapers from the Arabic Department of Anadolu Agency. On the other hand, in the qualitative analysis, the study relies on the analysis of some surveys and previous Arabic studies to identify the factors that contribute to the success and development of the Arabic Department of the Anadolu Agency in the Arab world. The study showed that the common cultural, religious, and historical ties between Turkey and the Arab world have greatly facilitated the active presence of Anadolu Agency in the Arab geographies and the regions.
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