With internationalization of commerce and business and with increased use of e-business and e-commerce, it is important to ensure that these systems can be e V ectively utilized across cultural boundaries. To increase e V ectiveness, appropriate changes and modi®cations in the systems may be required. With this in mind, a survey of 300 Turkish university students was undertaken to assess their on-line shopping and behaviour preferences, and these were compared with the results derived from 64 US university students. The results provide guidelines for speci®c design of features for the Turkish population that may not be necessary for the US population.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.