The paper aimed to analyze the influence of perceived risk and intention to purchase online by consideration the mediating effect of attitude among Indonesian consumers. The questionnaire was distributed to 200 respondents who consumed on the online shopping platform before through online survey. This study use structural equitation modelling to test the model analyzed with partial least square. The results indicated a direct influence between perceived risk and intention to purchase online. Along with the direct influence between consumer attitude and intention to purchase online. However, there is no influence between perceived risk with intention to purchase online with consumer attitude as a mediating variable.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.