Four issues that can affect statistical conclusions from mediation analysis are presented here: The implications of omitting mediators; not conducting reverse mediation analysis; using inappropriate measures; and not considering a wider array of experiment-based methods. Suggestions for addressing each of these are advanced. Previous issues of AMJ, JMR and JCR are then examined to gauge the extent to which these suggestions were used. Less than half of the published papers inspected (44.4% of the total) endeavoured to address at least three of the four issues raised above. AMJ authors will realize higher statistical as well as theoretical rigor if they consider these suggestions.

This research investigates the impact of different degrees of price dispersion on travelers’ hotel choice. More specifically, within an online travel agency (OTA) context, we examine the effect of wide (vs. narrow) price dispersion on hotel preference. In addition, we suggest two boundary conditions for this effect: salience of external regular price and perception of destination uncertainty. Across multiple studies, our results show that travelers prefer a hotel option featuring wide price dominance dispersion. Additionally, both the presence of an external regular price and the level of uncertainty associated with the hotel destination act as moderating influences. This work represents an emerging direction in the online price dispersion literature, namely, exploring the consequences of online price dispersion. In practice, by understanding the influence of price dispersion on consumer choice, OTAs can develop more effective pricing strategies in partnership with their hotel room suppliers.

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Live streaming allows streamers and viewers to watch, create, and share videos in real time on topics from gaming, shopping, and social channels to tourism and entertainment. It is distinct from earlier forms of social media in that it allows for real‐time interaction and is extremely synchronous. That makes live streaming an important new area of enquiry. Yet live streaming platforms, streamers, and scholars lack an informed structure from which to build more holistic understanding and strategy. Following the theory–context–characteristics–methodology framework, we undertake a framework‐based systematic literature review of 89 articles to source, review, and synthesize disparate findings in the arena of live streaming and live streaming commerce users' motivation and interactions. A dual stimulus–organism–response integrative framework is developed to further explore the characteristics of interaction and motivation factors. A future research agenda highlights areas of research focus that are critical next steps for scholars.

While observing gesture has been shown to benefit narrative recall and learning, research has yet to show whether gestures that provide information that is missing from speech benefit narrative recall. This study explored whether observing gestures that relay the same information as speech and gestures that provide information missing from speech differentially affect narrative recall in university students. Participants were presented with a videotaped narrative told in one of four conditions: with gestures and no missing verbal information, with gestures and missing verbal information, with no gestures and no missing verbal information, or with no gestures and missing verbal information. Results showed that observing gestures that provided additional information to speech (i.e., when the speech was missing vital information) enhanced narrative recall compared to observing no gestures, while observing gestures that did not provide additional information to speech were no more beneficial than observing no gestures at all. Findings from the current study provide valuable insight into the beneficial effect of iconic gesture on narrative recall, with important implications for education and learning.