Generasi Z yang tumbuh dengan teknologi, internet dan media sosial memiliki preferensi untuk memulai wirausaha. Beberapa alasan generasi Z memilih jalur wirausaha adalah tak mau dibatasi, kuliah bukan jaminan sukses, situs layanan freelance dan peer-to-peer, media sosial dimana-mana, akses berlimpah, dan mentor.
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